Robert Andrews

Step by step, AI is finding its feet in the digital advertising world. The latest step — protecting brand equity while simultaneously driving performance. IAS is positioning artificial intelligence as central to meeting this challenge, embedding it within its verification and optimization solutions. The goal, according to its chief executive, is to provide advertisers with […]

These days, it seems like everyone in marketing is talking about personalization. But some are coming to recognize that getting there hinges on a prerequisite, a data science challenge – accurately resolving fragmented consumer identities across different channels. While marketers have access to more consumer data than ever, some struggle to create unified views of […]

While some see the fragmentation of video viewing across platforms and devices as a challenge to be overcome, what if it also a strategic opportunity for advertisers? For some, “fragmentation” means “precision”, allowing brands to reach consumers in more precisely targeted ways, creating opportunities for both broad reach and culturally relevant engagement through creators and […]

The ability to accurately measure and understand cross-media advertising performance has become increasingly critical as consumers spread their attention across a fragmented media landscape. That’s why some like how independent measurement partners offer brands the flexibility to transform their data into actionable insights without the perceived constraints or biases that might come from walled gardens […]

The digital advertising world is moving fast. For one digital media measurement firm, evolution means expanding its scope beyond simply ensuring media quality. That’s why it is moving into the realm of campaign performance. Fueled by strategic acquisitions and a focus on new performance metrics like attention, the brand safety tool vendor is betting that […]

Once confined to basements and bedrooms, video gaming has exploded into the cultural and commercial mainstream, shedding its niche hobby status to become a central pillar of modern entertainment. That influence now stretches far beyond interactive screens, seeding blockbuster movies and hit television series, reflecting a fundamental shift in how younger generations consume media. The […]

The vast sums flowing into digital media demand accountability — but could the pursuit of perfect targeting collide with consumer privacy expectations? Advertisers face intense pressure to demonstrate return on investment, driving a desire for granular data on who sees ads and who buys products. But, for some, achieving this precision may be impractical. Finding […]

Artificial intelligence isn’t fundamentally rewriting media strategies just yet, but it is certainly speeding things up. AI is boosting existing goals like personalization, accelerating the customer journey through the marketing funnel, and enabling these efforts at a greater scale. “I think we’re all still in the learning phase,” Liane Nadeau, EVP, head of media investment, […]

Fragmentation and inefficiency are key challenges in the CTV space. The principals in the CTV market aim for an efficient supply chain that doesn’t erode value through excessive costs. That’s the assessment of one ad-tech boss who sees consolidation as one way to improve the landscape. Combining Mediaocean with Innovid offers a route to efficiency […]

MIAMI — For Bill Koenigsberg, the color blue represents more than just a hue in the spectrum—it symbolizes a technological change reshaping his business from the ground up. The marketing intelligence engine known as “blu” is transforming how Horizon Media operates, compressing months of work into minutes through advanced artificial intelligence capabilities that the agency […]

The convergence of sports, streaming and shopping is creating new opportunities for brands seeking to connect with new, active, diverse audiences. With figures like Caitlin Clark, Simone Biles and Livvy Dunne driving interest and attendance, women’s sports are positioning themselves as a prime advertising investment opportunity. “I truly believe women’s sports is going to be […]

The “black box” that has long shrouded connected TV advertising is finally cracking open, according to one of the industry’s technology providers. As advertisers increasingly seek clarity on where their ads appear and the quality of content they’re adjacent to, the murky world of programmatic CTV is being forced to provide greater transparency. “People really […]

SAN JUAN, PR – Who said a television had to have just one screen? While the “second screen” craze of the noughties revolved around the smartphone, Telly is aiming to popularize a TV with an ad-supported second screen right underneath the first, monetized viewing through ads. “We’re constantly thinking about how can we make everybody’s lives […]

A landmark antitrust ruling against Google’s advertising technology business has sent ripples through the digital media ecosystem after finding the tech giant liable for maintaining illegal monopolies. The decision targeted specific pillars of Google’s vast operation, potentially setting the stage for significant structural changes. The ruling focused on Google’s publisher ad server DoubleClick for Publishers […]

As the scramble for television advertising dollars continues to heat up, many still think that premium content is the key to attracting both viewers and advertisers. But, while content may be king, the signals that accompany that content are becoming increasingly important, too. According to Jennifer Hess, VP, global ad operations, Fubo, discussions this year […]

The connected TV (CTV) advertising space is at a critical juncture, with performance advertisers demanding greater visibility into their investments. According to David Nyurenberg, director, video product development and innovation, Rain the Growth Agency, transparency benefits all stakeholders by enabling smarter budget allocation and more effective campaigns. He told Beet.TV that the industry is entering […]

SAN JUAN, PR – Connected TV advertising is providing a sweet spot for brands in the early stages of building awareness, offering them the benefits of television with the precision of digital. The medium gives marketers the opportunity to know exactly who they’re reaching, while also placing messages in a more premium environment than standard […]

The push for cleaner supply paths in connected TV advertising often focuses on what publishers provide, but true clarity may require more than just one side laying its cards on the table. With programmatic buying in CTV reckoned to have hit $30.1 billion in the US in 2024, the complexity of the transaction chain demands […]

So many shows, so little time. The proliferation of content options across numerous platforms has created a paradox of choice that’s both empowering and overwhelming. This fragmentation has made content discovery a critical battleground in the streaming wars. “Ad-supported TV is thriving right now because there’s truly something for everyone,” said Audrey Layman, director of […]

SAN JUAN, PR – Retail media networks’ rich seams of shopper data don’t just help retail operators – they can also help advertisers cut through today’s digital noise. But now the technology exists to apply that approach to the biggest screen in the home, the connected TV set. That is creating new opportunities for brands […]