All posts by Robert Andrews

How TiVo is Challenging the Incumbents in Content Identification
2 Dec 2025
More Is More: Epsilon’s MacPherson Argues Broader Data Is the Key to Better AI
2 Dec 2025
For Zenith’s Hartofilis, CTV is Remaking TV’s Reach in a ‘Smarter Way’
1 Dec 2025
Unlocking ‘Why?’: PMG’s Sam Bloom on the Biggest Mover in Retail Data
25 Nov 2025
Comcast Advertising Taps Mastercard Purchase Data to Enable Sales Attribution
23 Nov 2025
Blurring Lines, Collapsing Funnels & Partnering-Up: Unilever’s Sobol On Next Year In Media
20 Nov 2025
For CTV Publishers, the Future Is Predictive, Not Reactive
18 Nov 2025
Best Buy Ads Bets on Programmatic to Scale Its Agency Offering
16 Nov 2025
Albertsons Wants to Evolve Retail Media Into ‘Retail Services’
16 Nov 2025
The ‘New Search Order’ Demands Holistic, Multi-Platform Strategy
11 Nov 2025
Beyond the ‘Search Apocalypse,’ Master the Full LLM Environment
11 Nov 2025
Samsung Ads’ Fromm: The Future Is FAST, Personalized, Programmed and Live
9 Nov 2025
For Co-op, Real-World Stores are the Real Retail Media Hub
4 Nov 2025
For Publicis, AI Is the Secret to Intimacy at Scale
3 Nov 2025
Beyond Performance Metrics, Initiative’s DeRiso Champions Fame and Flow
29 Oct 2025
UM’s Volpe: Marketers Risk Chasing Sales at the Expense of Persuasion
28 Oct 2025
For Roku, the Streaming Ad Revolution Starts on the Home Screen
28 Oct 2025
Amex Banks On New Ads Platform To Boost Incremental Sales
22 Oct 2025
For Uber Advertising, the Journey Is the Destination
22 Oct 2025
IPG Mediabrands’ Varner: To Get Unique AI Output, Start With Unique Data
21 Oct 2025