Robert Andrews

LAS VEGAS — One of the key emerging retail media players is enlisting one of ad agencies’ main emerging rivals to carry out its media planning – with a twist. Albertsons Media Collective announced it will use Capgemini’s robotic process automation (RPA) and generative artificial intelligence (AI) to generate insights for media planning and creative […]

LAS VEGAS — In an era where streaming is surging, the need to revolutionize ad formats for the digital living room is more critical than ever. So GroupM recently formed an Ad Innovation Accelerator program. BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube will join the working group, which GroupM said will “strategize and create […]

LAS VEGAS — As a confectioner, Mars doesn’t necessarily want to quit on cookies – at least, not the kind you can eat. But digital cookies, the traditional identifiers used to profile audiences, are being deprecated nonetheless. For advertisers like Ron Amram, Sr. Director, Global Media at Mars, that poses a challenge. But, in this […]

LAS VEGAS — At CES 2024, artificial intelligence was, of course, on the lips of most attendees. For Sir Martin Sorrell, the leading advertising industry figure who is Executive Chairman, S4 Capital, AI has much potential in advertising. In this video interview with Beet.TV, Sorrell says he sees a technology that will be a double-edged […]

National brands may have been first to embrace the new art and science of data-driven TV advertising. But local peers are getting in on the action, too. In this video interview with Beet.TV, Rachel Herbstman, VP, Data Innovation, Ampersand, explains what is happening. Pioneering a data-centric approach “In the past, they weren’t as data-centric as […]

LAS VEGAS — Extreme Reach’s eye-catching rebrand as “XR” has been making waves. But it isn’t just the company’s new name that is being talked-about, it is also the names XR is bringing in to the company. Jo Kinsella, the former Innovid/TVSquared executive, has been brought in as Global President of SourceXR. In this video […]

LAS VEGAS — Fresh from getting acquired by a major ad agency group for $835 million, Duncan Painter, CEO, Flywheel Digital is understandably bullish about the future of retail media. Flywheel helps buying of ads across Amazon Advertising, Walmart Connect, Instacart, Kroger, Home Depot and Criteo. Omnicom said in October it would buy the company from […]

It used to be the other way around – TV had little ability to target viewers, while online channels could super-target users. But, amid a turbulent period that limits digital’s capabilities, connected TV is poised to make a strong offering. That is according to Chris LoRusso, Chief Business Officer, OpenAP, the outfit formed by US […]

LAS VEGAS — Two of the big companies in the retail media space are partnering to enhance their opportunity. Albertsons Media Collective, the retail media arm of the Albertsons grocery store chain, is hooking up with Criteo, a commerce media enablement vendor. In this video interview with Jon Watts for Beet.TV, Brian Gleason, Global Chief […]

LONDON, UK — When you offer your content across a huge swathe of platforms, how do you help your advertisers understand your offering? Richard Brant, Sr. Director, Advanced TV, UK & International, Vevo, acknowledges: “That’s one of our biggest challenges.” Speaking to me at Looking Ahead: TV in Europe 2025, a Beet.TV Leadership Summit, presented […]

LONDON, UK — Eleven months after it launched an ad-supported tier in the US, Disney did the same across Canada and Europe. A mere five weeks after that launch, speaking to me at The Future Of Television Advertising Global conference in London, Deborah Armstrong, SVP, Media Sales & Brand Partnerships, The Walt Disney Company, gave a […]

LONDON, UK — In discussions about how digitally-infused connected TV ads should feel and function, many have settled on the idea that they should mimic the traditional TV experience, with back-to-back 15- or 30-second ads. Michael Bologna doesn’t think that’s going to cut it. Bologna is Chief Accelerator, Brightline, a company offering interactive, dynamic and […]

LONDON, UK — At the recent The Future of TV Advertising Global conference, executives discussed how international markets were lagging the US when it comes to actually uncovering the effectiveness of connected TV advertising. With some forecasts for TV ad spend showing lower growth, that topic may grow in importance. On the main stage, Nicola […]

The coming tide of regulatory changes and privacy concerns in data-driven marketing will leave only the most valuable and consented data sets standing. That is according to one executive whose company captures consumer data from the sharp end – actual purchases. Damian Garbaccio, Chief Business & Marketing Officer at Affinity Solutions, believes that traditional marketing […]

LONDON, UK — It’s not every day you can chalk up a “win-win”. But ad buyers’ quest for shorter programmatic supply chains may do the climate a favor. “The advertising industry’s quest for transparency and cost efficiency in the programmatic world has inadvertently unlocked a path towards sustainability,” Julie Selman, SVP, Head of EMEA, Magnite […]

LONDON, UK — For a practice that once drew suspicion in TV land, programmatic ad trading’s arrival in the channel is now clear. And, since everyone agrees programmatic still has work-ons when it comes to connected TV, the growth curve could get even higher. Speaking to me at The Future of TV Advertising Global 2023, […]

LONDON, UK — In 2024, hype about bleeding-edge creative AI in the ad industry is likely to blossom into real-world application. Speaking to me at The Future of TV Advertising Global 2023, presented by Index Exchange, Jean-Paul Edwards, Managing Director, Product, OMD Worldwide, got excited about use of machine learning in ad planning and generative […]

LONDON, UK — As we head in to 2024, some ad spend forecasts are showing flatter growth and increased challenges for TV, with the key challenge being the extent to which new streaming ads can offset declines from linear ad spend. In the UK, ITV’s CEO has warned of a challenging ad revenue outlook, albeit […]

For many marketers, the fragmented landscape of streaming and the audience identifiers lost from privacy changes pose significant hurdles to overcome. But Chance Johnson sees a positive future emerging out of those travails. In this video interview with Beet.TV, Johnson, Chief Commercial Officer, Nexxen, explains the future. Tough Times “Wow, it’s actually a really hard […]

LONDON, UK — A year after it launched an ad-supported tier for Disney+, Disney Advertising will use CES to showcase new ad formats including gamification, shoppability and social integration. The appearance at January’s tech show in Las Vegas will essentially fire the starting gun on the narrative Disney+ will use to tell its advertising story […]