Robert Andrews

In a world where the interplay between technology and consumer behavior is rapidly evolving, industry events must transcend traditional formats to offer a truly immersive and forward-thinking experience. That’s the view of the organizer of POSSIBLE, the upcoming marketing event in Miami. In this video interview with Beet.TV, Christian Muche, CEO & Co-Founder of Beyond […]

SAN JUAN, PR – With retail media advertising growing fast, does the category deserve its own showcase? The intersection of data, technology, and retail media is creating a bustling marketplace that has industry experts like Amie Owen, Global Chief Commerce Officer at UM Worldwide, both intrigued and eager. In this video interview with Beet.TV, Owen […]

Long dominated by the likes of Amazon, retail media is now seeing a democratization of opportunity that promises riches for a broad array of players. A key trends watcher in the space says the space is opening up to more operators across more channels. In this video interview with Beet.TV, Andrew Lipsman, Founder & Chief […]

SAN JUAN, PR — Supermarkets used to trade more in detergent than data – but, in the new world of retail media, these big merchants are leveraging customer identity in advertising sales. As retailers strive to balance online and offline customer engagement, the challenge of creating a seamless omnichannel experience is paramount. In this video […]

The landscape of Connected TV (CTV) is evolving rapidly, with programmatic pathways becoming increasingly populated by premium content. In this video interview with Beet.TV, Jean Fitzpatrick, SVP of Performance Partnerships at MAGNA Global, shares her insights on why more high-quality CTV inventory is flowing into programmatic channels and what challenges and opportunities lie ahead. The key […]

As the sun comes out this spring, many marketers will be heading to Miami for the POSSIBLE conference, April 15 to 17, “The timing of it is great,” says Anna Bager, President & CEO of OAAA. “We’re in a very interesting year, full of challenge and change, and it’s an election year. There’s a lot […]

SAN JUAN, PR — After acquiring DSP MediaMath out of bankruptcy last year, Infillion is rehiring some ex-employees. “Bringing automation to our portfolio has been the fulfillment of a dream,” says Infillion’s Chief Revenue Officer, Laurel Rossi. In this video interview with Beet.TV, Rossi says the move is a significant milestone for the digital advertising firm, aiming […]

SAN JUAN, PR — Once upon a time, TV was a top-of-funnel, brand-building medium with little idea of a show’s audience beyond basic demographics. Nowadays, that is changing a lot. In this video interview with Beet.TV, Zach Joiner, Strategic TV Publishers BD Manager, LiveRamp, says: “Identity is critical to TV, especially from a planning perspective.” Joiner says new […]

The future of television is evolving before our very eyes, with the emergence of new technologies that aim to seamlessly integrate interactivity into the viewer’s experience. One such company is raising eyebrows for the way it is delivering on the connected TV ad opportunity. In this video interview with Beet.TV, Rich Greenfield, General Partner, LightShed […]

The digital ecosystem is bracing for a potential bonanza in 2025, according to Terence Kawaja, founder and CEO of LUMA Partners. It may have been a bumpy couple of years – but the industry’s leading deal-maker says the economy is back. In this video interview with Beet.TV in advance of POSSIBLE 2024 in Miami April […]

Programmatically-traded TV ads are no longer just a theory – eMarketer estimated $21.52 billion out of a $25.09 billion US CTV ad spend were programmatic in at the end of 2023. As ad-founded CTV generally hits new heights, that means programmatic TV is entering a new era. In this video interview with Beet.TV, Will Doherty, VP, […]

NBCUniversal told us it would leverage AI in its video advertising offering this year – and that is exactly what it’s doing. At its One24 event in New York, the company announced a set of technological advancements and strategic partnerships aimed at enhancing television advertising capabilities. We are republishing Beet.TV’s interview with John Lee, chief data […]

TV may have long been king of the hill in the advertising world – but TikTok is coming out hard with new ad products, boasting to be more effective than a raft of traditional and digital ad options. Amongst the platform’s announcements this week: Shop Ads, extending to TikTok Shop. Video Shopping Ads available with […]

SAN JUAN, PR — In an era where the lines between digital convenience and traditional viewing experiences are blurring, consumers are embracing the next wave of advertising innovation: shopping via their television screens. This shift has transformed the advertising landscape, enabling brands to capitalize on what Tony Marlow, CMO of LG Ad Solutions, calls “performance […]

Programmatic advertising has been steadily migrating from its web display origins to the new connected TV (CTV) screen. In this video interview with Beet.TV, Katy Loria, Chief Revenue Officer, FreeWheel, says she has noticed an uptick in enthusiasm. But, still, there is work to be done to take programmatic to the heights Loria believes it […]

SAN JUAN, PR — What place does a supermarket giant have in the science-led digital ad data future? A big one. Kroger Precision Marketing (KPM) is a data-driven advertising platform developed by the Kroger Co. Launched through Kroger’s subsidiary 84.51°, KPM leverages customer insights and analytics to enable personalized marketing. Its programmatic offering, Direct Connect, […]

In a landscape where connected TV (CTV) is ascending and linear television decelerates, industry players are rethinking their approaches to media buying and selling. “I felt like we were in the gangly teenage years of our transformation,” says Ramsey McGrory, Chief Development Officer, Mediaocean. “We still have a lot of work to do.” In this […]

SAN JUAN, PR — As the industry heads into another upfront TV ad sales season, some may be expecting the familiar pattern of publishers pitching their creative opportunities. While that may still be the case, Travis Scoles is expecting audience identity and new-wave measurement capabilities to take center-stage. As senior vice president of advanced advertising […]

How can the ad industry benefit from shoppable TV ads in a world where TV platforms weren’t build with shoppability in mind? For respected media industry analyst Rich Greenfield, the answer could be consumer-contextualized ad targeting. We spoke with Greenfield, General Partner, LightShed Ventures after his fireside chat on the stage of the CTV Connect conference  […]

SAN JUAN, PR — Artificial intelligence is no longer just a buzzword—it’s poised to revolutionize the media industry, transforming everything from creative generation to consumer engagement. Mike Bregman, chief activation officer at Havas Media Group, reveals how the group is leveraging “meaningful AI” to elevate its media planning and optimization strategies in this video interview […]