Robert Andrews

The coming tide of regulatory changes and privacy concerns in data-driven marketing will leave only the most valuable and consented data sets standing. That is according to one executive whose company captures consumer data from the sharp end – actual purchases. Damian Garbaccio, Chief Business & Marketing Officer at Affinity Solutions, believes that traditional marketing […]

LONDON, UK — It’s not every day you can chalk up a “win-win”. But ad buyers’ quest for shorter programmatic supply chains may do the climate a favor. “The advertising industry’s quest for transparency and cost efficiency in the programmatic world has inadvertently unlocked a path towards sustainability,” Julie Selman, SVP, Head of EMEA, Magnite […]

LONDON, UK — For a practice that once drew suspicion in TV land, programmatic ad trading’s arrival in the channel is now clear. And, since everyone agrees programmatic still has work-ons when it comes to connected TV, the growth curve could get even higher. Speaking to me at The Future of TV Advertising Global 2023, […]

LONDON, UK — In 2024, hype about bleeding-edge creative AI in the ad industry is likely to blossom into real-world application. Speaking to me at The Future of TV Advertising Global 2023, presented by Index Exchange, Jean-Paul Edwards, Managing Director, Product, OMD Worldwide, got excited about use of machine learning in ad planning and generative […]

LONDON, UK — As we head in to 2024, some ad spend forecasts are showing flatter growth and increased challenges for TV, with the key challenge being the extent to which new streaming ads can offset declines from linear ad spend. In the UK, ITV’s CEO has warned of a challenging ad revenue outlook, albeit […]

For many marketers, the fragmented landscape of streaming and the audience identifiers lost from privacy changes pose significant hurdles to overcome. But Chance Johnson sees a positive future emerging out of those travails. In this video interview with Beet.TV, Johnson, Chief Commercial Officer, Nexxen, explains the future. Tough Times “Wow, it’s actually a really hard […]

LONDON, UK — A year after it launched an ad-supported tier for Disney+, Disney Advertising will use CES to showcase new ad formats including gamification, shoppability and social integration. The appearance at January’s tech show in Las Vegas will essentially fire the starting gun on the narrative Disney+ will use to tell its advertising story […]

LONDON, UK — A quarter of a century after TiVo launched the Digital Video Recorder (DVR), the company, now owned by Xperi, is developing new consumer touchpoints to gather valuable audience data. Speaking with me at The Future of TV Advertising Global 2023, presented by Index Exchange, Fariba Zamaniyan, VP, Advanced Media & Advertising, TiVo, explained […]

LONDON, UK — In 2023, the US TV and advertising industries may have come together to form a Joint Industry Committee (JIC) to agree video currency standards for TV measurement companies. But that doesn’t necessarily mean the JIC will work on the same model as the European JICs that long preceded it. In fact, Laura […]

LONDON, UK — Ad agency Dentsu will trial collaboration with UK broadcasters to leverage its own audience insight panel in 2024. CCS is Dentsu’s worldwide survey with more than 400,000 respondents in over 70 markets, comprising 10,500 attributes, giving Dentsu insight into areas such as consumer interests, passions, values, trust drivers, motivations, and needs. Speaking […]

LONDON, UK — YouTube had already graduated from its “skateboarding dog” phase. But can it cross the chasm from digital devices to the TV? Well, “nearly half (45%) of all YouTube viewership takes place on TVs” and “time spent watching YouTube on TVs now exceeds any other individual network or streaming service”, according to this […]

SANTA MONICA, CA — These days, big brands looking to leverage data in advertising have to consider identity resolution, audience building, activation, measurement and analytics. TransUnion wants to offer the whole kaboodle under one roof. In this video interview with Beet.TV, Cory Davis, Sr. Industry Executive, Media & Platforms, TransUnion, explains why. Consolidating Providers TransUnion […]

LONDON, UK — In the last few years, we have seen media industry consolidation on the publisher side, as media owners grapple with digital transformation. But consolidation is also happening within ad-tech vendor relationships, as buyers reduce the number of partners they work with. In this fireside chat Beet.TV, Sean Buckley, Chief Revenue Officer, Magnite, […]

LONDON, UK — At December’s The Future of TV Advertising Global 2023, TV and advertising executives debated the extent to which TV should be a brand-building channel or an outcome-driven one. Recent 2024 forecasts show TV ad growth will slow. Some brands, themselves under pressure to improve results in a tricky economy, are hoping streaming […]

LONDON, UK — 2024 is shaping up to be a year of slow growth for TV advertising, even when you factor in the emergence of connected TV advertising. But Simon Thomas, Global Director, Audiences Research, GroupM, is keeping an eye on whether Amazon Prime’s forthcoming ad-supported tier can tempt buyers with its mix of programming and […]

LONDON, UK — The fading picture of traditional TV may be clear to see – but Stéphane Coruble wants you to see the bigger picture. Coruble is CEO, RTL AdAlliance, a gateway representing pan-European TV and digital video ad sellers. RTL just published the thirtieth edition of its annual TV Key Facts, a compendium of […]

LONDON, UK — The TV industry will in a hybrid world for many years to come, where the worlds of traditional linear TV and streaming converge, and the opportunity lies in reaching audiences instead of demographics. That is the vie according to James Rooke, President, Comcast Advertising. But, to get there, Rooke thinks the TV business […]

LONDON, UK — Use of clean room software, allowing companies to combine customer data sets without privacy implications, isn’t exclusive to the US. UK media owners and brands have also been adopting the approach for TV ads, and InfoSum has been one of the key companies behind the trend. Speaking to me at The Future […]

Big tech platforms may have an arsenal of advertising tools at their disposal – but the evolving TV pathway has something unique up its sleeve. That is according to Travis Scoles, SVP, Advanced Advertising, Paramount. In this video interview with Beet.TV, Scholes opens up on the evolution of connected TV advertising’s capabilities. Transparency as a […]

LONDON, UK — The man once described as “Madison Avenue’s de facto chief economist” thinks 2024 will be an okay year for ad spend, even without the contribution from US elections. In 2023, Brian Wieser formed his own Madison and Wall advisory service after stints as a research analyst at Pivotal and global president at […]