Robert Andrews

SAN JUAN, PR – In 2025, media agencies are striving to concertedly adopt AI across their workflows. EssenceMediacom is attempting to combine practical AI applications with culturally relevant moments to engage employees and transform client results. “At WPP, we’ve actually built our own bespoke AI platform where we are able to start from a client […]

Ad execs are coming to believe the infrastructure of the internet itself must be optimized to handle the “hyper scale” demands of live streaming events, where millions of concurrent viewers create unprecedented advertising challenges. These high-concurrency moments could require both technical backbone improvements and streamlined workflows between buyers and sellers to make every stream on […]

Connected TV advertising suffers from a fundamental lack of transparency that’s leading to misplaced ads and questionable attribution, according to a senior Yahoo executive. The problem is particularly evident when CTV ads, designed for large-screen viewing experiences, appear on smaller devices – creating confusion about performance measurement and effectiveness. “Advertisers have all the control. The […]

SAN JUAN, PR – The migration of content consumption from the open web to connected TV is opening up what one ad-tech executive calls “white space” for advertising strategies. By understanding consumers’ interests across platforms, brands can move beyond traditional, sometimes limiting, audience stereotypes. “That’s powering a lot of interesting conversations and different ways of […]

SAN JUAN, PR – By 2026, nine different streaming platforms are expected to generate over a billion dollars each in ad revenue—a dramatic increase from just two platforms achieving this milestone in 2020. At the heart of this growth is the rise of “biddable” transactions—non-guaranteed, one-to-one PMPs, multi-publisher PMPs, curated deals, and open market opportunities […]

The rise of live event streaming presents a significant opportunity for advertisers, but executing programmatic ads during these high-stakes moments introduces unique challenges that require both technical solutions and human collaboration. With major sporting events like the Olympics and NFL games increasingly shifting to streaming platforms, the advertising industry is racing to adapt programmatic capabilities […]

Connected television has given media buyers a wide range of activation options, from ad servers to DSPs to direct publisher relationships. But some in the industry are coming to think this abundance of choice requires careful strategy before diving in. Advertisers face mounting pressure to optimize their connected TV investments while measuring their true business […]

SAN JUAN, PR – The traditional lines separating marketing and commerce are dissolving, forcing a realignment of roles and budgets within organizations. This shift comes as consumers increasingly dictate how and where they engage with brands, a concept one executive calls “boundless commerce.” This change presents challenges and opportunities for brands. Companies must now adapt […]

The connected TV (CTV) landscape is splitting into two distinct arenas, creating a complex environment where advertisers and publishers need to fine-tune their strategies. One side caters to the traditional upfront model while the other embraces programmatic, performance-driven buying, according to Mario Diez, CEO, Peer39. “In both of these environments, there’s one common stream – […]

As digital-first platforms begin to embrace live content, the programmatic infrastructure must mature to meet the increasing demands. Unlike pre-recorded content, where ad breaks and viewership can be accurately anticipated, live events are subject to sudden shifts in audience numbers. For programmatic advertising, that appears to require new industry standards and tools to handle the […]

The programmatic advertising landscape has undergone a dramatic transformation in streaming television over the past decade, with the traditional hurdles of limited supply and publisher hesitancy giving way to sophisticated, integrated ecosystems. What was once a fragmented marketplace requiring advertisers to cobble together inventory from multiple sources has evolved into streamlined programmatic channels where premium […]

The combined Innovid and Flashtalking entity will retain the Innovid name but get a new logo and strategy, in a bid to signal the merged ad-tech company’s new era. After Flashtalking owner Mediaocean completed the acquisition of Innovid recently, the company decided to keep the better-known name but also introduce an updated brand identity, reflecting […]

Streaming has become an integral part of upfront negotiations, with buyers and sellers discussing not just units and shows, but also the balance between linear and streaming supply. Now buyers are seeking signals from publishers to enable curation, allowing them to create custom packages of publishers and programs tailored to specific advertiser needs. “Every conversation […]

SAN JUAN, PR – The era of artificial intelligence is finally reaching its “rubber meets the road” moment in advertising, with the way marketers think about audiences, targeting, and reaching people undergoing a profound transformation, according to Justin Wagner, senior sales director at Cognitiv. Gone will be the days of bucketing consumers into broad demographic […]

The traditional upfronts TV and sales process is undergoing a transformation, driven by the surge in streaming inventory, but the core concept remains intact. As linear TV dollars flow into the digital realm, negotiations are evolving to incorporate data, technology, and strategies to maintain the benefits of linear advertising in this evolving landscape. “The big […]

SAN JUAN, PR — Is the advertising industry missing a trick by focusing on the delivery of retail media ads but not their content? In the exploding world of retail media, some are coming to think the industry’s obsession with metrics and mechanics could be blinding it to the key ingredient for success – consumers […]

SAN JUAN, PR – Once upon a time, all TV was live, or at least linear. The early throes of internet-delivered TV reshaped the paradigm as video-on-demand – but now many in the industry are getting excited about the live future of connected TV and the advertising that follows. Programmatic advertising technology allows buyers to […]

The long-held dream of “interactive TV” shopping has come to pass – but how easy is it really to jump from an ad to the checkout? The ability to have a seamless commerce experience within connected TV (CTV) is key to advancing the medium’s potential for driving sales, according to Steven Suarez-Davis, CEO of super{set}, a […]

The rise of retail media networks has spawned a new wave of commerce media platforms, with airlines and financial services firms now leveraging their first-party customer data to create advertising opportunities. These emerging platforms are following the retail media playbook, building on the fundamental value of proprietary customer data to identify and target consumers throughout […]

The upfronts remain central to the annual TV planning process, as brands lock in premium ad buys for the year ahead. But the shift to connected TV (CTV) implications for how marketers capitalize on and execute upfronts. In this video interview with Beet.TV, Beau Ordemann, VP, head of advanced TV, Yahoo Advertising, explains how a […]