Robert Andrews

The battle for consumer attention is increasingly being waged in unconventional spaces, and for one major airline, the sky itself presents a fertile ground for media and commerce innovation. A year after launching its media network, United Airlines is looking beyond traditional advertising, aiming to transform the travel journey into a seamless, shoppable experience. In […]

Domestic U.S. travel is set to outpace international tourism as economic headwinds continue to impact global mobility patterns. That shift is creating a significant opportunity in the U.S. Hispanic market, where travelers are showing outsized engagement with domestic destinations, including parks, cruises, and lodging facilities. “They are the fastest growing engine in terms of travel […]

An inflection point may have arrived for commerce media, as the confluence of digital shopping transformation, privacy changes, and the deprecation of traditional identifiers forces brands to rethink their conversion strategies. This evolution is creating new opportunities at the intersection of media exposure and transaction points, providing advertisers with real-time feedback loops that enhance performance […]

The age-old advertising mantra of finding the right person with the right message at the right time is arguably more achievable today, even if the increasingly packed ecosystem of partners and platforms makes strategic decision-making harder than ever. “Data is more important than ever,” Daniel Robinson, senior director, DSM strategic partnerships at Cint, told Beet.TV […]

The advertising toolkit is undergoing a radical overhaul. Blunt instruments are rapidly giving way to precision tools, capable of dissecting campaign performance with unprecedented granularity. The imperative for advertisers is to “embrace the change,” according to Paul Zovighian, VP, marketplaces, Index Exchange. He pointed to the rise of companies using artificial intelligence to refine their […]

Connected TV advertising promises to reach audiences with precision yet the path to achieving this is increasingly fragmented. For advertisers, this means not only understanding the shifting consumer behaviors and technological advancements but also fostering partnerships that can cut through the noise and deliver measurable business outcomes. That approach is central to PMG’s strategy, according […]

The artificial intelligence revolution could transform a wide variety of aspects of the media campaign lifecycle – yet most industry players are still in the foothills of implementation. Despite the transformative potential of both generative AI and emerging agentic AI technologies across media planning, buying, optimization and analysis, only about a third of companies have […]

We all know commerce media is soaring – but, with an airline propelling the trend, now it’s really taking off. Kinective Media by United Airlines aims to help brands reach consumers at key moments throughout their journey, from booking to destination. In this video interview with Beet.TV, Elizabeth Donovan, SVP, global head of commerce & […]

The fragmentation of media channels has created a complex landscape where advertisers struggle to unite their efforts across linear TV, connected TV, and digital video. As the industry’s annual Upfronts and NewFronts media pitch seasons wraps up, some “all-front” approach that transcends convergence, to achieve true orchestration of advertising efforts across platforms. “As you think […]

Step by step, AI is finding its feet in the digital advertising world. The latest step — protecting brand equity while simultaneously driving performance. IAS is positioning artificial intelligence as central to meeting this challenge, embedding it within its verification and optimization solutions. The goal, according to its chief executive, is to provide advertisers with […]

These days, it seems like everyone in marketing is talking about personalization. But some are coming to recognize that getting there hinges on a prerequisite, a data science challenge – accurately resolving fragmented consumer identities across different channels. While marketers have access to more consumer data than ever, some struggle to create unified views of […]

While some see the fragmentation of video viewing across platforms and devices as a challenge to be overcome, what if it also a strategic opportunity for advertisers? For some, “fragmentation” means “precision”, allowing brands to reach consumers in more precisely targeted ways, creating opportunities for both broad reach and culturally relevant engagement through creators and […]

The ability to accurately measure and understand cross-media advertising performance has become increasingly critical as consumers spread their attention across a fragmented media landscape. That’s why some like how independent measurement partners offer brands the flexibility to transform their data into actionable insights without the perceived constraints or biases that might come from walled gardens […]

The digital advertising world is moving fast. For one digital media measurement firm, evolution means expanding its scope beyond simply ensuring media quality. That’s why it is moving into the realm of campaign performance. Fueled by strategic acquisitions and a focus on new performance metrics like attention, the brand safety tool vendor is betting that […]

Once confined to basements and bedrooms, video gaming has exploded into the cultural and commercial mainstream, shedding its niche hobby status to become a central pillar of modern entertainment. That influence now stretches far beyond interactive screens, seeding blockbuster movies and hit television series, reflecting a fundamental shift in how younger generations consume media. The […]

The vast sums flowing into digital media demand accountability — but could the pursuit of perfect targeting collide with consumer privacy expectations? Advertisers face intense pressure to demonstrate return on investment, driving a desire for granular data on who sees ads and who buys products. But, for some, achieving this precision may be impractical. Finding […]

Artificial intelligence isn’t fundamentally rewriting media strategies just yet, but it is certainly speeding things up. AI is boosting existing goals like personalization, accelerating the customer journey through the marketing funnel, and enabling these efforts at a greater scale. “I think we’re all still in the learning phase,” Liane Nadeau, EVP, head of media investment, […]

Fragmentation and inefficiency are key challenges in the CTV space. The principals in the CTV market aim for an efficient supply chain that doesn’t erode value through excessive costs. That’s the assessment of one ad-tech boss who sees consolidation as one way to improve the landscape. Combining Mediaocean with Innovid offers a route to efficiency […]

MIAMI — For Bill Koenigsberg, the color blue represents more than just a hue in the spectrum—it symbolizes a technological change reshaping his business from the ground up. The marketing intelligence engine known as “blu” is transforming how Horizon Media operates, compressing months of work into minutes through advanced artificial intelligence capabilities that the agency […]

The convergence of sports, streaming and shopping is creating new opportunities for brands seeking to connect with new, active, diverse audiences. With figures like Caitlin Clark, Simone Biles and Livvy Dunne driving interest and attendance, women’s sports are positioning themselves as a prime advertising investment opportunity. “I truly believe women’s sports is going to be […]