Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says

SAN JUAN, Puerto Rico – It is often disregarded as of lesser importance and sophistication, but the local US TV market is big business. In this video interview with Beet.TV at Beet Retreat San Juan, one local TV expert says the sector has been a voracious adopter of new advanced TV ad sales techniques. VAB […]

 
 

Evolution To A Basket Of Currencies: Paramount’s Scoles

SAN JUAN, Puerto Rico – The business of TV ad-buying is fast transforming itself from one which was reliant on Nielsen as a single arbiter of viewer numbers. With Nielsen’s MRC accreditation still paused, more broadcasters are testing out alternative currency and measurement solutions. In this video interview with Furious Corp CEO Ashley Swarts at […]

 
 

Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins

SAN JUAN, Puerto Rico – It may have been sold to Innovid for $160 million, but TVSquared is staying focused on its founding mission. Several MVPDs are this year testing out new measurement and currency options for trading multi-platform video and TV ads, weaning themselves off the traditional Nielsen panel. In this video interview with […]

 
 

Agencies Need To Look Like Ad-Tech: Essence’s Fisher

SAN JUAN, Puerto Rico – Talk of the “disintermediation” of ad agencies may have dissipated a little in the last couple of years. But that doesn’t mean agencies can just sit back. In this video interview with Beet.TV at Beet Retreat, Mike Fisher, Head of Advanced TV, Essence/GroupM, said they should reform to function a […]

 
 

MediaMelon’s Subramanian Wants to Turn QoE Toward Video ROI

SAN JUAN, Puerto Rico – Companies first established to analyze the technical success of internet video delivery are emerging as supporting players in measuring video and connected TV ad engagement. Beet.TV has previously heard how Conviva, a company first formed to measure video quality of service, is now also helping measure content and ad consumption. […]

 
 

Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV

SAN JUAN, Puerto Rico – The current US upfront TV ad sales season looks like being notable for two trends: A bounce-back in post-lockdown advertiser spend. The migration of some of that spend toward advanced and connected TV executions. In this video interview with Beet.TV, Beau Ordemann, Head of Advanced TV, Yahoo!, says his company […]

 
 

How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham

SAN JUAN, Puerto Rico – Ad buyers are increasingly attracted to the necessity to advertise across video channels, and TV companies are increasingly keen to help them do that. But enabling that future is never easy. In this video interview with Beet.TV at Beet Retreat San Juan, Jason Manningham, CEO, Blockgraph, goes into detail about […]

 
 

Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data

SAN JUAN, Puerto Rico – Addressable and connected TV platforms offer fantastic consumer targeting capabilities. But using data to reach found audiences doesn’t have to stop at targeting. In this video interview with Beet.TV, one ad professional says more brands should be using data to customize actual ad creatives. Creative overlooked Half of it is […]

 
 

Retail’s ‘Citizen Data Scientists’ Could Predict The Future Of Ads: Havas’ Bregman

SAN JUAN, Puerto Rico – In the new world of first-party marketing data, retailers have the keys to a new kingdom. Limits on traditional audience identifiers may have propelled that trend. But, in this video interview with Beet.TV at Beet Retreat San Juan, Havas Media Chief Data Officer Mike Bregman says retailers now have an […]

 
 

The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’

SAN JUAN, Puerto Rico — Chris Kelly feels marketers’ pain. The CEO and founder of Upwave, a brand analytics platform, says chief marketing officers (CMOs) are pressured by chief finance officers (CFOs) to invest in short-term, bottom-of-funnel marketing tactics. But, in this video interview with Beet.TV at Beet Retreat San Juan, Kelly says marketers can […]

 
 

Deterministic Data Can Drive New Currencies: Conviva’s Shears

SAN JUAN, Puerto Rico — When does QoS translate into CPM? For one company that was first formed to measure the quality of video streams, its transformation into an audience measurement vendor could help inform the new wave of TV and video ad currencies. Conviva VP global business development talked with Beet.TV at Beet Retreat […]

 
 

Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy

SAN JUAN, Puerto Rico – In the emerging world of new TV advertising capabilities, answering Wanamaker’s paradox is becoming a real possibility. New features include attributing consumer actions back to TV ad exposure. In this video interview with Rob Williams at Beet.TV’s Beet Retreat San Juan, Robert Coon, Chief Revenue Officer, Samba TV, explains why […]

 
 

Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization

SAN JUAN, Puerto Rico – If there is one recurring complaint about the emerging world of connected TV ad buying, it is that the opportunity is complex for existing in a fragmented ecosystem. For some buyers, that offsets the benefits, which include targeting, frequency capping and campaign outcomes measurement. But, in this video interview with […]

 
 

Household Targeting Can Teach Digital New Tricks: MadHive’s Berlingo

SAN JUAN, Puerto Rico — The last couple of decades of digital ad targeting have tended to focus on individual users. After all, targetable devices tended to have solitary users. But the new internet-enabling of television changes that, and Craig Berlingo thinks that can make digital targeting better. Best of both In this video interview […]

 
 

Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack

Not many ad-tech entrepreneurs can say they have announced an acquisition and kept their company running whilst sheltering from rocket attacks in a basement as war rages. But that is what faced Sergii Denysenko when Russia’s military invaded Ukraine. He is CEO of MGID, a programmatic native ad platform based in Kyiv, where his staff […]

 
 

Addressable TV Promises The Full Funnel: DIRECTV Advertising’s Leifer

Connected (CTV) and over-the-top (OTT) TV platforms may have the potential to target individual households – but that doesn’t mean it is just a performance marketing channel. As the technology matures with the benefit of programmatic trading software, executives are finding the same thing as peers in display before them – addressable TV ad sales […]

 
 

Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi

SAN JUAN, Puerto Rico – Traditionally, when it comes to digital content, “accessibility” has been treated as a box-ticking exercise, a fringe consideration for satisfying a small pool of users. But what if accessibility in media could really move the needle? In this video interview with Beet.TV, Laurel Rossi, Chief Marketing Officer, Infillion, calls on […]

 
 

How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John

SAN JUAN, Puerto Rico – If connected TV is going to make good on its promise to bring super-targetability and automation to TV advertising, it had better eliminate faux pas in ad placements. In this video interview with Beet.TV at Beet Retreat San Juan, Tom St. John, Head of Partnerships, Beachfront Media, says, too often, […]

 
 

Connected Creative Is The Conduit: Innovid’s Hogue

SAN JUAN, Puerto Rico – The new arsenal of TV and video ad targeting tools is allowing ad buyers to precisely refine their media plans for the proliferating world of connected TV (CTV). But effectiveness doesn’t just come from shovelling the same old 30-second commercials into targeted environments. In this video interview with Beet.TV at […]

 
 

Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics

SAN JUAN, Puerto Rico – With dozens of new-wave measurement providers vying to count the future of TV, what should a broadcaster or publisher be looking for. In 2022, there is a Cambrian explosion of new video currencies and measurement techniques. In this video interview with Beet.TV’s Rob Williams at Beet Retreat San Juan, Jonathan […]

 
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