Robert Andrews

CANNES – While advanced channels like connected television offer new tools for precision, for pharmaceutical marketers, success is measured not by immediate return on investment, but by their ability to reach the right audience with a vital message over time. For them, navigating this landscape is a calculated balancing act, said Erica Taylor, VP and […]

CANNES — For years, the advertising industry has often viewed data privacy compliance as a cost of doing business, a limiter on marketers’ ambitions. But could privacy be a competitive advantage? This was the consensus from a panel of executives from Kroger, Intuit, Lyft, and LiveRamp. Interviewed by Tameka Kee at a LiveRamp-hosted event in […]

CANNES – In retail media, like many trends in advertising, all roads right now are leading to AI. For Uber Advertising, that intersection represents a unique opportunity to capitalize on high-intent moments. The transportation and delivery giant has been leveraging AI capabilities for nearly a decade, initially to match drivers with riders. Now, those same […]

As audiences fragment across platforms, the industry is grappling with how to monetize and measure in a cohesive way, a challenge that is forcing a fundamental rethink of long-standing business models. For one industry executive, the path through this labyrinth of new workflows, currencies, and platforms requires a singular focus. “The ecosystem is complex, and […]

The advertising industry’s relentless pursuit of programmatic efficiency could be leading it toward an unintended, and undesirable, destination: a sea of sameness. As more brands adopt the same automated tools and data sets, there is a growing risk that they are simply canceling each other out in a marketplace built on the principle of differentiation, […]

CANNES – With the advertising industry still on a mission to simplify its notoriously convoluted digital supply chains, supply-path optimization (SPO), a buy-side-led effort to consolidate spending through fewer, more efficient intermediaries, has been a key avenue. But, in the booming connected TV space, some major publishers are starting to flip the script. Instead of […]

AMENIA, NY – These days, it feels like the established playbook for advertising is being torn up and rewritten in real-time. The rapid adoption of AI is forcing a fundamental re-evaluation of everything from the creative process and media buying to the very definition of consumer influence, leaving many to wonder what the final manuscript […]

CANNES – In an advertising landscape flooded with more than 250 retail media networks, how will contenders stand out? CVS’ own retail media division believes pairing online community conversation with purchase history can unlock high-intent moments with a “three dimensional” web of influence. Its goal is to create a “win-win-win” for consumers, brands, and media […]

For decades, television advertising has largely been the preserve of a thousand or so major brands with the budgets and know-how to navigate its complex buying landscape. Now, one of the industry’s biggest players is leading an effort to tear down the walls to the premium video ad market. Comcast’s strategy involves redesigning the entire […]

CANNES – In a move that bridges health and wellness shopping data with community conversations, CVS Media Exchange (CMX) used Cannes Lions to announce a partnership collaboration connects CVS’s 90 million ExtraCare members with Reddit’s 108 million daily active users. The collaboration aims to create new opportunities for brands to reach health-conscious consumers where they’re […]

Many have promised connected TV will open up TV advertising for smaller ad buyers. To do so will require moving away from complex, high-touch sales toward the speed and simplicity that made digital platforms dominant. This is the thinking behind Universal Ads, a platform built by FreeWheel to create a “frictionless environment” between CTV publishers […]

CANNES — CVS Media Exchange (CMX) is marking its fifth anniversary this August by expanding beyond traditional retail media placements through a new collaboration with Reddit. CMX allows brands and advertisers to place their products within CVS Pharmacy’s digital touchpoints, includes online channels, such as CVS.com, and in-store digital media. In this video interview with […]

What began as a gold rush is now encountering the hard realities of fragmented markets and complex execution. How can retail media maintain sustainable growth? Andreas Reiffen, CEO and co-founder, Pentaleap, believes retailers’ rush to rival Amazon has been both its catalyst and its problem. In this video interview with Beet.TV, he says the space […]

CANNES — Some companies bring panelists and talking points to Cannes Lions. Albertsons brought a fully-fledged grocery store. For Albertsons Media Collective, the chain’s media arm, the physical store at Cannes, stocked with products ready to be sold, represented the ultimate goal: getting products off the shelves and into customers’ hands. According to Evan Hovorka, […]

CANNES — It’s not just a marker of Cannes Lions’ expansion that a payments company like PayPal was a key fixture at this year’s event. It’s also a symptom of PayPal’s own emergence into the advertising business. PayPal unveiled its own PayPal Ads platform in October 2024, adding Offsite Ads this April. Mark Grether, SVP […]

CANNES — In an advertising ecosystem grappling with signal loss and privacy demands, the prevailing wisdom has often involved centralizing vast pools of consumer data. A new approach, however, posits that the future of data intelligence lies not in collection, but in connection—using artificial intelligence to find patterns across disparate datasets without ever moving them […]

Everyone knows the TV, tech and ad industries are replete with high-level buzzwords. What will it take to move to practical, operational concerns? For one ad-tech leader, the industry has reached a “tipping point” – it is time for collaboration to establish the standards for this next phase. “I’m interested in diving into the how […]

MiQ is set to showcase new ad formats and the transformative power of AI at the upcoming Beet Retreat Berkshires 2025, July 20 to 22. Lara Koenig, VP, global partnerships, MiQ, said the company plans to discuss how the technology can be leveraged to meet advertiser demand in the streaming space. Interactive formats and direct […]

CANNES — For many modern agencies trying to prove their worth, the ultimate challenge lies in connecting the dots between a consumer seeing an ad and making a purchase. In that quest, manyare increasingly looking to retail media networks, which hold the first-party purchase data necessary to verify whether a campaign truly influenced a sale. […]

CANNES — In the fractional seconds of a programmatic auction, the decision to bid on an ad impression is a high-stakes gamble. For advertisers under pressure to optimize every dollar, the challenge is separating the impressions likely to perform from the swathes of those that will not, a process often clouded by dozens of competing […]