Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana

If video killed the radio star, then podcasts, smart speakers and new-wave sales techniques are putting the medium back center-stage. Developments like those – plus in-ear gadgets and in-car systems – mean a new era. That is according to Ken Lagana, EVP of digital sales and strategy at Entercom, the number-two radio group in the […]

 
 

TransUnion Injects Identity Into Blockgraph

The cable TV industry initiative aimed at securely sharing viewer data whilst keeping privacy in mind just levelled-up, by striking a partnership that gives it access to a huge consumer identity graph. Blockgraph – owned by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS – is partnering with TransUnion, the consumer data company which has been […]

 
 

Rebooting Reach: Disney’s Valentino Combines Scale With Smarts

The mouse house is big – but few advertisers would want to reach the entirety of Disney’s audience footprint. That’s why Lisa Valentino is offering technology to support refined audience targeting capability. In this video interview with Beet.TV, Valentino, executive Vice President, Client Solutions & Addressable Enablement, Disney Advertising Sales, explains how how developments announced […]

 
 

Tubi Projected to Be $1 Billion Business and a “Core Pillar” for Fox

LAFAYETTE, CA – When TV advertising rebounds, it’s going to be a game enjoyed by different players. Shifting viewing behavior has been compounded by pandemic business economics. In this video interview with Beet.TV, Mark Rotblat, CRO of Tubi, the ad-supported video platform acquired by Fox last year, says that leaves providers in the category sitting […]

 
 

Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw

LOS ANGELES – The journey to the future of advertising identity is long and winding. Amid the deprecation of third-party cookies and limits on other tactics like mobile identifiers, the industry is striving to develop new methods with which to identify audiences. In doing so, perhaps it has become so used to reading about forthcoming […]

 
 

2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert

Connected TV is a medium that promises personalized and interactive ads – but, in 2021, new privacy laws, viewer identification challenges and connecting the ecosystem will provide challenges. That is the view of Adam Gilbert, head of partnerships at media agency Initiative. In this video interview with Beet.TV, Gilbert, whose team has accounts including Salesforce, […]

 
 

Samsung Scales Up Ad-Buying With DSP, PMP

Five months after launching its own demand-side ad platform (DSP), Samsung Ads is amassing audience scale and technical capability to become a major ad publishing player. As connected TV advertising evolves, it seems the OEMs whose screens are being viewed are sitting pretty on top of primary user behavior data. Vizio leverages such data through […]

 
 

Re-thinking Ads For CTV: Xumo CEO Petrie-Norris

LAGUNA BEACH, CA – Between January and October, ad-supported VOD service Xumo saw a 2.5x increase in its user base – but the shape of the audience is not the only thing that is changing. In this video interview with Beet.TV, Colin Petrie-Norris, CEO of the California company acquired by Comcast in February, says he […]

 
 

30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break

Traditional TV advertising may have settled on a commercial break consisting of 30-second commercials a long time ago. But, in the internet-connected TV (CTV) era, the old shapes are being rebooted. In this video interview with Beet.TV, Dan Callahan, SVP of data strategy and sales innovation at Fox, describes how new technology is ushering in […]

 
 

TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says

Since it was founded by a team of data scientists in Edinburgh in 2012, TVSquared has ploughed a furrow enabling the measurement of internet TV ads all the way through to customer actions like website visitation and actual purchase. But now TVSquared wants to broaden the number of platforms it works across. This week, the […]

 
 

Toward Programmatic TV: Roku’s Parampath

There are those in the media industry who think anything that can be automated will be automated. But, when it comes to TV, even connected TV, it’s not yet entirely clear that everything will be automated. In this video interview with Beet.TV, Roku VP of product management for advertising Louqman Parampath describes how his company […]

 
 

‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery

CAPE TOWN — For a couple of years, it was the key issue facing brands – ensuring their “brand safety” in automated advertising environments. Now technology has helped iron out kinks in where ads get placed – but the man leading the charge says “brand safety” concerns are still around, they have just morphed. In […]

 
 

In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw

If video killed the radio star, try telling that to Carter Brokaw. As president of digital revenue strategy at US radio group iHeartMedia, Brokaw is charged with diversifying and capitalizing upon what, these days, is a spectrum of audio listening and ad opportunities far broader than “radio” itself. In this video interview with Beet.TV, Brokaw […]

 
 

Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing

These days, the lives we lead are increasingly home-bound – and that’s exactly what marketers hope to capitalize on through new connected TV channels. In this video interview with Beet.TV, Senior Vice President, Advertising Sales at A+E Networks, describes two trends focusing on the home: Household-level TV ad targeting, and the quest for even more […]

 
 

In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman

LONDON – Connected TV has burgeoned in recent years thanks to new over-the-top TV services and, latterly, stay-at-home viewing growth. Now the new year is set to see it take off even farther. In this video interview with Beet.TV, Daniel Clayman, Xandr VP and MD for Northern Europe, explains what 2021 means for CTV growth in […]

 
 

How Identity Turns CVS From Pharmacy To Publisher: de Greve

These days, retailers are not just advertisers who try to reach consumers with messages for the products they sell. In the new digital era, they are also the publisher from which products’ manufacturers buy those messages. Over the last year or two, Target, Walmart and CVS have all launched their own media networks. In this […]

 
 

Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV

If you want to know which way the new digital TV ad sales will go in the next couple of years, look toward the experience of digital display – but not too closely. In this video interview with Beet.TV, Bill Murray, VP of programmatic solutions at Discovery, says a sprinkle of digital must be balanced […]

 
 

Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says

When the universe of choice and features goes on expanding, how do you deliver a powerful service that is simple to use? That is the challenge this year for Xandr, the advertising and analytics division of WarnerMedia, as it ponders the next phase in its product evolution. In this video interview with Beet.TV, Eric Hoffert, […]

 
 

Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says

It is a century-old saying, but now the new world of data-infused TV ad buying could render it moot. As data, analytics and attribution are applied to internet-connected TV advertising, buyers increasingly have the opportunity to prove the effectiveness of their TV spending. “Gone are the days of, ‘50% of my advertising is working. I […]

 
 

National Addressable Is A Game-Changer: ViacomCBS’ Dean

Steadily, national US television is learning the same kind of ad tricks that local cable has enjoyed for some time – but the end result could be so much greater. ViacomCBS this month heralded a “breakthrough” when it delivered what it called the “first ever” addressable ad impressions in live national broadcast TV via a […]

 
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