‘The Earth Is Literally On Fire’: Sharethrough’s Maguire Is Eager For A Second Green Media Summit

MARCO ISLAND, FL — The imperative for sustainability has never been more critical, and the advertising industry – with a range of impacts, including energy consumption from programmatic trading – has a role to play. In January, scientists warned carbon reduction targets could be missed without urgent intervention. In this video interview with Beet.TV at the […]

 
 

AI Igniting Retail Media For Albertson’s Muppidi

LAS VEGAS — At the Consumer Electronics Show (CES), two of the the fastest-emerging digital trends overlapped. Artificial intelligence is helping spur retail media networks. That was the views shared with Beet.TV by Sravanthi Muppidi, VP, Software Engineering, Albertsons. Albertsons is a leading food and drug retailer in the United States and has started its […]

 
 

Instacart’s Miller On Innovating The In-Aisle, Off-Platform Ad Experience

LAS VEGAS — Grocery delivery firm Instacart isn’t standing still. The outfit is transforming its underlying offering and also its advertiser services. In this video interview with Beet.TV, Ali Miller, VP, Product Management, Instacart, describes a raft of new offerings. The Strategic Push for Off-Platform Presence With the digital advertising world grappling with signal loss, […]

 
 

Beyond Reach: Seedtag’s Villalobos Takes CTV Ad Outlook Forward

LAS VEGAS — The audience-finding capabilities of connected TV advertising are often used to extend the reach of TV campaigns without duplication. But it’s about more than that, too. In this video interview with Beet.TV, Mike Villalobos, VP of Strategy, NA, Seedtag, explains his vision. Reinventing Monetization and Targeting Seedtag in 2014 was co-founded by […]

 
 

‘Total Commerce’ Needs A Shared Language: UM Worldwide’s Owen

MARCO ISLAND, FL — In an era where digital storefronts are just a click away, the lines between media and commerce are blurring. As consumers lounge in their living rooms, their favorite shows may soon double as the latest shopping platform. “Imagine you’re watching a TV show and someone was wearing a red dress and you […]

 
 

Preparing for a Cookieless Future: Matt Lattman, Discover Financial Services

LAS VEGAS — With Google’s on-again, off-again cookie deprecation plans now having accelerated, the industry is swallowing a seismic shift. On January 4, 2024, Google began rolling out Tracking Protection for 1% of a randomly-selected group of Chrome users, due to ramp-up through 2024. In this video interview with Beet.TV, Matt Lattman, SVP, Card Acquisition Marketing, Discover […]

 
 

IAB’s Tiffith Warns Against Overregulation in Digital Advertising

MARCO ISLAND, FL — As the Federal Trade Commission (FTC) revisits its rules on auto-renewals and subscriptions, the digital media industry braces for potential impacts that could reverberate through consumer experiences and business models. In this video interview with Beet.TV, Lartease Tiffith, EVP of Public Policy at the Interactive Advertising Bureau (IAB), raises concerns about […]

 
 

How MRI-Simmons Is Adapting To High-Velocity Consumer Data

LAS VEGAS — A veteran audience insights agency is endeavoring to pivot from “passive” to “proactive” as it adapts to the new demands of brands. Simmons has long operated consumer insights from its  American Consumer survey. Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the […]

 
 

Index Exchange’s Casale Launches Marketplaces, For Integration Without The Friction

In a landscape where ad tech integrations can be as complex as they are necessary, Index Exchange is launching a new platform designed to simplify interconnectivity. Launching in beta, Marketplaces is an effort to support integrations without duplication across the ecosystem. Simplifying Ad-Tech with Marketplaces Casale outlines a vision where manual integrations, a persistent source […]

 
 

Roku’s Piasecki Envisions a Unified Future for Streaming Advertising

LAS VEGAS — Roku already offers advertisers “Superbowl reach every single day.” Now it also wants to bring them new, interactive, shoppable ad formats and help streaming TV providers win back customers. In this video interview with Beet.TV, Jake Piasecki, US Head of Verticals, Roku, explains the latest trends. Bridging the Streaming Ad Divide Roku […]

 
 

Death Of The Cookie Is A New Dawn: Experian’s Kozub On Identifiers & Samsung Ads

LAS VEGAS — As the sun sets on the era of cookies, advertisers are preparing to navigate a transformed identity landscape. In the wake of Chrome’s final deprecation of the identifiers, Scott Kozub, Experian’s VP of Product Management, reveals the industry’s trajectory towards alternative tactics. In this video interview with Beet.TV,” Kozub also explains Experian’s […]

 
 

Samba TV’s Navin Aims To Upgrade Media Data’s Inclusivity

LAS VEGAS — In the world of media and advertising, the quest for inclusiveness and representativeness in audience measurement has taken center stage. Samba TV is hoping a new partnership building on its own data set can help improve the state of play. In this video interview with Beet.TV, Ashwin Navin, CEO & Co-Founder of […]

 
 

Uber Advertising Embraces First-Party Data, Diverse App Portfolio

LAS VEGAS — As 2024 shapes up to be the year Google finally began switching off cookies, some companies are growing their advertising, instead, by leveraging their own user data. In this video interview with Beet.TV, Mark Grether, VP, General Manager, Uber Advertising, says his company allows advertisers to harness user data from Uber’s range […]

 
 

Shopper Data Immunizes Brands Against Identifier Signal Loss: CVS’ Dhariwal

LAS VEGAS — The deprecation of audience identifiers including cookies may be seen as a threat by many marketers. There was already a growing understanding that those with first-party data, however, were in a better position. Better than that, brands with retail relationships are in a prime position to develop exactly that kind of first-party […]

 
 

Machine Learning Finds Emotional Moments In TV Ad Inventory: Captify’s Waddington

LONDON, UK — These days, you can’t read about the advertising and technology businesses without reading about AI. But Amelia Waddington was already an AI expert a decade ago. Waddington completed a PhD in Computational Neuroscience, the study of human intelligence using mathematical models. Now as Chief Product Officer, Captify, Waddington is using web search […]

 
 

AI Can Fuel Audience-Focused Creative Optimization: Cara Pratt

LAS VEGAS — Artificial intelligence tools could help drive a new era of optimization that will adapt ad creative for cohorts of audiences. That is the view according to Cara Pratt, SVP, Kroger Precision Marketing, 84.51°. In this video interview with Beet.TV, Pratt says AI should be best use to optimize ads for audiences, not […]

 
 

Tiles, Takeovers & Targeting: Samsung Ads’ Multi-Touch Offer To Solve Streaming TV Churn

LAS VEGAS — Subscription- and advertising-supported streaming TV services used to be regarded as diametrically-opposed models. Now the addition of ad support by SVoD operators has changed that. But Karl Meyer thinks ads also have another role to play – he thinks ads on streaming TV screens can help reignite lapsed viewers. Meyer, Head of […]

 
 

New-Look XR Assembles ‘Avengers’ To Bring Art & Diversity

LAS VEGAS — Extreme Reach’s bold new identity was just the start. For Louisa Wong, CEO, Extreme Reach, the reboot is about more than just a new name. Extreme Reach, established in 2008, offers services in video ad serving, campaign management, and creative asset management. The company in January was renamed XR. Revolutionizing Creative Workflow […]

 
 

IAB ALM 2024 Packs More CMOs, Key Trends & A New Chair

LAS VEGAS — As 2024 hots up following a long winter, many media and advertising executives will be gathering in Florida for the IAB’s Annual Leadership Meeting (ALM), running January 28 to 30. David Cohen, CEO, IAB, says: “The goal of ALM is to set the agenda for the industry for the coming year.” A […]

 
 

DoubleVerify’s Zagorski Urges Responsible Response To Rise Of AI Concerns

LAS VEGAS — As artificial intelligence and generative AI emerge in the media world, how should we think about the pros and cons? Mark Zagorski, CEO, Double Verify, says the tech can be a boon for correctly classifying content. And he says the coming election cycle is likely to see a new swathe of low-grade, […]

 
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