Robert Andrews

MIAMI — In the evolving digital landscape, where addressability and the very nature of identifiers are shifting, the call for effective interoperability has never been louder. In this video interview with Beet.TV, Julie Clark, SVP of Media & Entertainment at TransUnion, underscores the urgency of this development. “Interoperability is essential to be able to make […]

MIAMI — They may have traditionally been considered different channels – but Dan Riess thinks social and streaming are colliding. In this video interview with Beet.TV, Riess, EVP, Chief Growth Officer, TelevisaUnivision, says his company, the Hispanic broadcaster, is seeking audiences with a “social-first” approach. He was speaking with Beet.TV at POSSIBLE 2024. Social-First Approach […]

Are brands missing out on valuable eyeballs by not advertising in mobile games? That is the question Digital Turbine posed in new research revealed at the IAB’s NewFronts conference. “Mobile games occupy a significant portion of time from consumers, but don’t really command a lot of budget,” Greg Wester, Digital Turbine’s Chief Marketing Officer for […]

MIAMI — A year after Magnite launched ClearLine, a platform designed to give media buyers access to “premium video inventory” without the need for a demand-side platform, how is it shaking-out? Beet.TV caught-up with Michael Barrett, President and CEO, Magnite, at POSSIBLE 2024. “It’s not a DSP replacement, but it’s significant in converting insertion orders to […]

Teads is taking its attention optimization capabilities in digital advertising and expanding them to the world of connected TV. The company is also making attention measurement more actionable for planning, optimizing and managing campaigns. “We made a commitment at the end of that presentation to two things,” says Neala Brown, SVP of Strategy & Insights […]

Following Walmart’s agreement to buy the group, VIZIO brought a line-up of new smart TV advertising opportunities to the recent NewFronts event. In this video interview with Beet.TV, Adam Bergman, Group VP of Advertising & Data Sales at VIZIO, reflects on the showcase, where the company professed its history of smart TV innovation and its […]

MIAMI — Creation wasn’t supposed to be about fragmentation. But that’s what many media companies and advertisers think they have ended up with, as a plethora of platforms and technology standards competes for attention. Faced with the impact, brands and their agencies are seeking ways to manage reach and frequency in Connected TV (CTV) as they have historically […]

As the media landscape continues to evolve, advertisers are increasingly focusing their spending on streaming and Connected TV (CTV). However, the shift is not without its challenges, and a comprehensive video strategy must incorporate linear TV, streaming, and online video, says Steve Bagdasarian, Chief Commercial Officer at Comscore, in this video interview with Beet.TV editorial […]

The television landscape has undergone a dramatic transformation in recent years, with the pandemic accelerating the adoption of streaming services. On that platform, Tony Marlow believes that 2024 will be the year of shoppable TV and political spending. In this video interview with Beet.TV editorial Lisa Granatstein, he opens up on the dynamics in the […]

MIAMI — The digital advertising landscape is witnessing a seismic shift with retail media rapidly emerging as its most dynamic frontier. “Retail media is the third wave of digital advertising,” asserts Lynne Kjolso, VP, Global Partner & Retail Media at Microsoft. In this video interview with Beet.TV, She paints a picture of an industry on the cusp […]

In a media landscape fraught with uncertainty as cookies crumble, could mobile fill the gap? JP Colaco thinks so. The media and ad industry veteran joined as T-Mobile Advertising Solutions‘ SVP & Chief T-Ads Officer in 2023 after executive stints at WarnerMedia, Apple, Hulu, and The Walt Disney Company. At its IAB NewFronts pitch, T-Mobile Advertising […]

As more retailers enter the space and as forecasts for its size grow, one retail operator has its own big target for making money from retail media. Stop & Shop owner Ahold Delhaize is a global grocery supermarket chain, with a goal of making a billion euros from non-grocery revenue like advertising and data by 2025. […]

These days, at their annual ad pitches, companies don’t only tout their content slate. In 2024’s IAB NewFronts, the tech targeting offering is being showcased, too. At its event in New York today, Roku announced it would let The Trade Desk customers harness its automated content recognition (ACR) data, in a sign that the leading US […]

SAN JUAN, PR — The ad industry has grown up talking about the “right ad to the right people at the right time”. But is “right” really what’s relevant? In this video interview with Beet.TV, Doug Rozen, CMO, RokT, distinguishes between the “right” ad and the “best” ad. “The right ad is all about being personalized, the […]

MIAMI — Diversity, equity and inclusion (DE&I), as well as sustainability, cannot be tick-box company exercises. After the initial rush of such initiatives, some companies have embedded their commitments as integral strategies for long-term growth, according to Index Exchange’s Chief Marketing Officer, Lori Goode. In this video interview with Beet.TV, Goode, who now leads the programmatic ad […]

MIAMI — In a digital age where the lines between content and commerce continue to blur, Mastercard is seizing the opportunity to innovate for impact, especially for small businesses. In this video interview with Beet.TV at the POSSIBLE conference, Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard, shares her insights on how the company […]

MIAMI — What would you do with advertising if you had one of the world’s leading large language models at your fingertips. Amanda Richman would balance AI with humanity. The former Mindshare North America CEO joined Microsoft Advertising as VP, Global Media Sales, in March 2024, just as advertising interest in AI was piquing. Microsoft, […]

In beauty retail, standing out means more than just offering the best products; it involves creating an experience that resonates with consumers and advertisers alike. In this video interview with Beet.TV, Alyson Soderberg, Sr. Director at UB Media, the advertising arm of Ulta Beauty, shared her insights into what she sees as the advantages of the […]

SAN JUAN, PR — In a digital age where artificial intelligence (AI) is the buzzword on every tech enthusiast’s lips, it’s easy to get swept up in the futuristic allure of generative AI. But according to Dave Simon, VP, Strategic Partnerships, Moloco, the true power player in advertising is not as much AI itself, but the machine […]

SAN JUAN, PR — As the digital landscape continues to fragment, advertisers face the daunting challenge of reaching consumers who are scattered across an ever-expanding universe of media channels and platforms. For Gillian Rudich, the complexity of today’s ecosystem necessitates a sophisticated approach to understanding and engaging with audiences. In this video interview with Beet.TV, Rudich, […]