All posts by Robert Andrews

Why Boring Brands Fail in the $8.6 Billion Gaming Ad Market
14 Jan 2026
Cross-Platform Cloud Gaming Comes With PHYND’s Magnite-Powered Ads
13 Jan 2026
AI Agents are Starting to Buy TV Ads for Each Other
12 Jan 2026
Commerce Media Moves Up Funnel as Brands Test ‘Off-Platform’ Signals
11 Jan 2026
Advertisers Want it All: Mass Audience Reach Plus Advanced Targeting in CTV
7 Jan 2026
With AVA, Havas Pursues Context-First Planning for CTV Brand-Building
7 Jan 2026
Operative’s Tatta: AI can Solve the ‘4D Chess’ of Media Fragmentation
6 Jan 2026
Attention Metrics Emerge as the Unifier in a Fragmented Media World
5 Jan 2026
AI Copywriting Bots Join With Humans to Go Beyond Garbage: Omnicom’s Stern
4 Jan 2026
WBD Sees Ads Entering the ‘Age of Relevance’, Shoppable TV
29 Dec 2025
‘Ads Interrupt, Agents Assist’: The New Commerce Paradigm
28 Dec 2025
Interactive TV Ads Finally Have the Tech to Match the Dream, Says BrightLine’s Aksman
28 Dec 2025
An AI Tailwind: Comcast Advertising’s Rooke Wants to Give TV a Level Playing Field With Tech
21 Dec 2025
Liquid Death Media Chief Pours Cold Water on CTV Conversion Hype
17 Dec 2025
WPP Media’s Wescott Targets 2028 for Critical Mass in Retail Media Certification
15 Dec 2025
How Google Ad Manager Is Moving From ‘Pipe’ to Partner for Ad Agencies
15 Dec 2025
AI and the New Streaming Bargain, with KERV.ai’s Brad Quinn
14 Dec 2025
Scene-Level Targeting Brings AI’s Contextual Revolution To CTV
9 Dec 2025
‘Boring Work’ Comes Before AI-Optimized TV: OpenAP’s Levy
7 Dec 2025
Slam Dunks and Exponential Growth: Quigley-Simpson’s Ratner on Retail Media
3 Dec 2025