Image Hosting Pioneer Photobucket Expands Video Storytelling

Photobucket’s mid-April site relaunch aims to provide users with a single hub for all their photos and videos — in their original size, says David Toner, VP of marketing for Photobucket. Once photos are uploaded to the site, users can share, edit and post their photos to any website. The 10-year-old site — one of the very […]

 
 

SaaS Billing Provider Vindicia Finds Traction with Growing Paid Web Content

Vindicia, a provider of SaaS billing, marketing and CRM, is finding traction as an increasing amount of Web programming is moving to a paid scenario. In partnership with Ooyala, which provides video analytics, Vindicia allows marketing teams of digital content providers to be more creative in pricing and bundling of their services. Hoffman says he sees a growing […]

 
 

Furious Minds’ Swartz: Litigation for Broadcasters Is Not the Answer

Upon online video company Aereo’s announcement on April 23 that they will be expanding to Boston, CBS executive Dana McClintock responded via Twitter that the network would take Aereo back to court. Furious Minds founder and CEO Ashley Swartz reports. “We will sue, and stealing our signal will be found to be illegal in Boston, just as […]

 
 

Wochit Raises $4.75M from Redpoint, Cedar Fund and Greycroft

Wochit, the video news company that aims to “produce ever-fresh, studio-quality news video content about any topic as it happens,” has just closed a $4.75 million series A venture capital round from Redpoint Ventures, Cedar Fund and Greycroft Partners. Beet.TV is republishing this video interview with Co-Founder and CEO Dror Ginzberg filmed in February at our studio in […]

 
 

Innovid Powers Interactive Ads for Crackle Across Multiple Devices

Innovid, a New York-based provider of interactive video ad technology, recently launched a program with with Sony Crackle to serve ads across multiple devices. Beet.TV spoke with CTO and co-founder Tal Chalozin about this and other company developments in this video interview. “The premise is that marketers that want to reach their audience can focus […]

 
 

AOL Studios’ Lewis: New Slate of AOL On Series Is Focused, Uniform

AOL announced 15 new shows for AOL On channels at the AOL NewFront 2013. Gabriel Lewis, head of AOL Studios, says they “wanted to focus on short-form, docu-style series that really were focused on a particular perspective or talent or point of view, that when you finished watching it, the world was a more interesting […]

 
 

Taco Bell Produces Fan-Made ‘Rockumentary’

In conjunction with its Feed the Beat program, Taco Bell is producing a fan-made rockumentary from this year’s South by Southwest music festival, focusing on bands Passion Pit and Wildcat! Wildcat! Beet.TV spoke with Amy Kavanaugh, vice president of public affairs and engagement at Taco Bell, about this novel way of reaching consumers. “What we […]

 
 

Razorfish’s Lord: Consumer-TV Interaction on the Rise

The growth of consumer-TV program interaction via platforms like Twitter reenforces consumers’ demand for “two-way communication,” and advertisers are finally starting to embrace it, says Bob Lord, global CEO of Razorfish, a digital marketing industry. Content and technology are coming together at the 2013 NewFronts in interesting ways, says Lord. “You’re starting to see a […]

 
 

Kiip Connects Brands to Consumers via Achievement-Reward Model

Kiip, a mobile rewards app, allows brands to connect with consumers by surprising them with tangible rewards for things they do already in the virtual space, like playing a game, logging a run or completing a to-do list. Beet.TV spoke with Kiip Founder and CEO Brian Wong in this video interview at the Digitas NewFront 2013 […]

 
 

Digitas’ Chief Creative Officer on Brand Authenticity

Honesty, transparency and authenticity are the new trends in advertising, says Lincoln Bjorkman, chief creative officer of Digitas North America, during an interview with Beet.TV at the Digitas NewFront 2013 in New York. “We’re finding for all brands, yes, you can navigate legal; you can navigate budgets; you can navigate all the different things in your organization out in the […]

 
 

Videology Platform Targets Audiences across Screens

LONDON – Videology, a platform that allows brands to connect with specific audiences, reaches viewers across devices. Users that once watched television primarily can now be targeted via screens they are using more frequently – tablet, mobile and PC, says Anne de Kerckhove, managing director of France and Southern Europe for Videology. Beet.TV spoke with de […]

 
 

Beet Commentary: Ashley Swartz on Big Data and Google Fiber

With the arrival of new broadband technology such as Google Fiber, power will return to the consumer as existing broadband companies fight to remain competitive, says Ashley Swartz, CEO and founder of Furious Minds. Nielsen’s recently-released “Zero TV” study found that more than 5 million U.S. households watch television without cable or satellite providers; these […]

 
 

VIDEO: SoundCloud has Advertising Audio Play

LONDON – SoundCloud, the Berlin-based sound sharing site, sees 10 hours of audio uploaded by users every minute, says Eric Wahlforss, Founder and CTO. “It’s very much like YouTube or Instagram,” says Wahlforss. “On Instagram you share a photo, on YouTube you share video, on SoundCloud you share audio.” Beet.TV spoke with Wahlforss in this video […]

 
 

Livestation, World’s Largest “Legal” Portal for Live News, Has Data Product

LONDON – Over the last twenty years, the amount of news channels have increased by 700 percent, says Lippe Oosterhof, CEO of Livestation. With so many news channels, news rooms are competing for audiences. Livestation’s consumer platform, which allows users to watch live news across devices, also collects viewing data. This Livestation streaming data can be utilized by […]

 
 

Videology’s Scott Ferber: Video Ads Bring Big ROI to TV Campaigns

LONDON – Using brand survey technology, Videology has discovered that online video with commercial TV ads increases brand awareness in triple-digit percentages, says Scott Ferber, CEO of Videology in this video interview with Beet.TV The survey tracked two alike groups and their spending. The group that was shown the ads, versus the group that was not, […]

 
 

Advertising with Facebook Expands Brand Reach

LONDON – With more than 1 billion users worldwide, advertising with Facebook can help brands reach more users, says Christian Hernandez, UK and Pan-Euro director of Facebook. Beet.TV spoke with him in this video interview at the FT Digital Media Conference. Hernandez says advertising with Facebook is compelling due to the scale of reach and the education […]

 
 

zeebox’s Rose: ‘We’re increasing Android development’

LONDON – For zeebox, the free “TV sidekick” app, being available for Android devices has been a longtime desire – and a challenge, says Anthony Rose, co-founder and CTO of zeebox. Beet.TV spoke with him in this video interview in London. Statistics show that there are more Android smartphones than iPhones in the U.S. – […]

 
 

VivaKi’s Kurt Unkel: We See 150% Growth

LONDON – VivaKi has seen 150 percent growth year after year, says Kurt Unkel, president of products and solutions for VivaKi. Beet.TV spoke with Unkel in this video interview in London. The Chicago-based digital advertising solutions company is active across four channels: display, video, social and mobile. “The idea that I want to find an audience one time, […]

 
 

Unexpected: Consumers Expect More Ads Around News Video, BBC Global Study

LONDON – Consumers expect more advertising than is currently being shown across four major devices: mobile, tablet, PC and television, says Tom Bowman, VP of Strategy and Sales Operations for BBC Worldwide. This information comes from a survey conducted by the BBC at the end of 2012 of 3600 people across 9 countries. To qualify, participants […]

 
 

Financial Times Video Chief: Short-Form Video to Expand

LONDON – The Financial Times is using video to increase its profile, says Josh de la Mare, global editor for Financial Times Video. Beet.TV spoke with him in this video interview at the Financial Times headquarters. FT Video is beginning to use journalists who have typically focused on writing, but have some video experience, to […]

 
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