LONDON – Videology, a platform that allows brands to connect with specific audiences, reaches viewers across devices. Users that once watched television primarily can now be targeted via screens they are using more frequently – tablet, mobile and PC, says Anne de Kerckhove, managing director of France and Southern Europe for Videology.

Beet.TV spoke with de Kerckhove in this video interview at the FT Digital Media Conference in London.

The Videology platform exhibits its effectiveness by allowing advertisers to follow their target audiences, not just vague portions of the population. Because the consumer is evolving and interacting with multiple screens, advertisers must create complementary relationships between digital and TV, de Kerckhove says.