BOSTON – With the launch of Brightcove Video Cloud Live, Chicago-based automotive classified site Cars.com is looking to bring live video feeds to the forefront of their site in the next year, says Eric Rossi, senior producer of multimedia for Cars.com.
Currently, Cars.com produces around three to seven videos each week and amps up production during auto show seasons to 10 to 15 videos each day, creating a library of over 1,400 videos – around 800 of which are produced by Cars.com; the rest are contributed by partner organizations.
Cars.com syndicates their videos to over 120 different partners, including the websites of USA Today and The Boston Globe.
“Engagement really is our main focus. So we want to make sure the videos we are providing are hitting exactly what our audience wants,” Rossi says. “Brightcove’s analytic tools have been great for that.”
We interviewed him last week at the Brightcove global customer conference in Boston.