Vindicia, a provider of SaaS billing, marketing and CRM, is finding traction as an increasing amount of Web programming is moving to a paid scenario. In partnership with Ooyala, which provides video analytics, Vindicia allows marketing teams of digital content providers to be more creative in pricing and bundling of their services.

Hoffman says he sees a growing focus on on-demand services.

Beet.TV spoke with Gene Hoffman, CEO and co-founder of Vindicia, Inc., in this video interview at the FT Digital Media Conference in London.