BOSTON — Gaiam TV, an online video wellness producer , has is finding success using a paid subscription model. Subscribers are paying due to the variety of highly-produced, long-form content available, says Michal Lebowitsch, product manager at Gaiam TV. After a 10-day free trial, Lebowitsch says most users convert to the subscription service.
Gaiam TV offers unlimited streaming of high-quality fitness, yoga and wellness videos on multiple devices for a monthly subscription fee. The site boasts over 5,000 exclusive titles and has also expanded into conscious media, producing videos on spiritual growth and featuring spiritual teachers such as Deepak Chopra.
We interviewed Lebowitsch last week at the Brightcove global customer conference in Boston.