Photobucket Stories, a new feature on the recently relaunched Photobucket site, gives users a “digital canvas” on which they tell stories via photos, videos and text. The photo storage and sharing site has also had a couple brands use Photobucket Stories successfully, says David Toner, VP of marketing for Photobucket.
Recently, Wendy’s began a campaign using Photobucket Stories and bloggers. After sampling a new Wendy’s product, bloggers used the new feature to document videos and photos of their experience which was then placed with in standard IAB ad units.
Beet.TV spoke with Toner in this video interview in our New York office.