Careerbuilder.com uses video content as a tool to unite job seekers with hiring companies. Having recently begun offering video content on their mobile platform, the Chicago-based site has almost doubled their video views, says Patrick Moye, director of design, video and branding for Careerbuilder.com
Careerbuilder.com, the largest online employment website in the United States, produces videos for their clients and recommends that companies focus on telling stories about the types of positions for which they wish to hire.
“Every company out there has a unique story to tell. Every company’s different. Everybody’s got something special.” Moye says. “And that doesn’t always come across in just a job posting or just content on a website. And so what video allows you to do is really articulate that story and tell a much more compelling message to those job seekers so that the right types of people end up applying for those clients.”
Currently, about 3,000 different companies are using video on Careerbuilder.com.
We interviewed Moye last week at the Brightcove global customer conference in Boston.