Publishers take note: consumers are in control and annoying advertising will drive them away warns Adam Shlachter, Chief Investment Officer at Digitas LBi, in this interview with Beet.TV. He cautions publishers not to “stuff and ad into every pixel” on a screen.
We spoke with him about the changes underway in digital media. This interview is part of our series “The Road to CES.” Please visit this page to find additional videos. The series is sponsored by YuMe.