Publicis Media’s Shlachter Looking For The Actionable And Impactful At NewFronts

Not quite a decade old, the Digital Content NewFronts “have matured quite a bit” in the past few years, providing a bigger platform for the raft of digital content and tech providers to mingle with agencies and brands. It’s a gathering where agencies and their clients size up trends in consumer technology, content consumption and […]

 

Better Data Leads To Better Ads, Less Complex Media Ecosystem: Publicis’ Shlachter

VIEQUES, PR – The transformative power of data is about much more than just being able to target audiences with more precision and relevance. Data also has the power to cure many digital ecosystem ills. “Data is paramount to every strategy we put together with our clients, with our partners. It’s sort of the universal […]

 

Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement

VIEQUES, PR – Imagine a future where the standard commercial load in one hour of video content is just five minutes. Where Facebook and YouTube have big subscription businesses reminiscent of traditional cable operators, and Netflix just might start selling ads. These were among a variety of possible scenarios explored at the annual Beet.TV Executive […]

 

Mobile Is Not A Channel: Publicis’ Shlachter On Ads

BARCELONA — That phone in your pocket? It doesn’t exist. Not literally, of course. But the last year has seen a big shift in the outlook for mobile, according to one ad agency exec who recently took charge of global innovation. Speaking with Beet.TV in this video interview at Mobile World Congress, Adam Shlachter, president at […]

 

More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter

LAS VEGAS – True one-to-one advertising targeting on digital and linear television is being held back by too many competing standards, says the President of VM1, the dedicated Verizon agency within Zenith. “The interoperability of all these different systems and platforms and devices just don’t play nicely together today. But over time it’s definitely where […]

 

Digitas’ Media Chief Shlachter to Publishers: Don’t Stuff too Many Ads

Publishers take note: consumers are in control and annoying advertising will drive them away warns Adam Shlachter,  Chief Investment Officer at Digitas LBi, in this interview with Beet.TV.  He cautions publishers not to “stuff and ad into every pixel” on a screen. We spoke with him about the changes underway in digital media.  This interview […]

 

The Programmatic Mix: Private and Open Marketplaces Work, Digitas’ Shlachter

CANNES – While agency clients want to have complete transparency over what they buy programmatically and prefer to buy in a private exchange, there is room for buying in an open marketplace, explains Adam Shlachter, Chief Investment Officer of Digitas LBi i this interview. We spoke with him about the advertising industry transition to an automated marketplace during the […]

 

The Challenge with Digital Video is Discovery, Digitas’ Adam Shlachter

While the breadth and quality of digital video continues to grow, as demonstrated during the Digital Content NewFronts, a big challenge remains discovery and consumption.  While that has historically been a problem, discovery is developing in good measure due to personalization of social feeds, says Adam Shlachter, Chief Investment Officer, DigitasLBi, in this interview with […]

 

Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter

Advertisers won’t get to correlate ad spending with actual business outcomes until they give intermediaries real-time sales data, says one major-agency ad exec. Asked if advertising measurements like CPMs should be replaced by client-oriented metrics like actual sales, DigitasLBi media activation head Adam Shlachter agreed: “What we should be focusing on is the outcomes we want […]

 

Digitas’ Shlachter: Good Branded Video Is Hard To Do

With an apparent shortage of premium video inventory against which to advertise, some marketers are taking to producing their own content to get their messages across. But what’s the right recipe for branded video success? “No matter what … it’s got to be clear, consistent,” says Digitas’ north America media activation head Adam Shlachter. “It’s […]

 

Digitas is Moving to “Mobile First” Approach to Media Planning

VIEQUES, PR –  As mobile devices have become the first and most frequently used personal digital device, media decisioning needs to move to a “mobile first” strategy, explains Adam Shlachter, Head of Media Activation for Digitas in North America, in this interview with Beet.TV He also speaks about the opportunities content marketing for brands and […]