COLOGNE — Programmatic ad tech data software provider eXelate says it is ready to amplify Nielsen across Europe, after its acquisition by the audience company earlier this year.

“The first thing on the list is to extend the number of Nielsen-branded audiences – demographic, FMCG, retailer – across Europe (from the UK),” eXelate Europe MD Matt Bennathan tells Beet.TV in this video interview.”

eXelate’s Nielsen audience offering is currently live in the UK, but Bennathan says it will be rolled out to Germany, Italy, France and Spain in 2016, adding the acquisition will improve things.

“It was a very logical progression of a pretty long-term partnership in north America and, more recently in Europe,” he says.

“We can accelerate a number of existing developments we had in mind and look at interesting areas for innovation.