AI Changes The Marketing Game, Nielsen’s Bennathan Thinks

CANNES — Artificial intelligence technology will significantly upgrade the ways in which marketers can develop models that find the right consumers online, according to a Nielsen executive currently rolling out the technology across Europe. Nielsen added Nielsen AI to Nielsen Marketing Cloud in April, bringing machine learning that optimizes audiences based on consumer behaviour. But […]

 

eXelate Will Extend Nielsen Across Europe: MD Bennathan

COLOGNE — Programmatic ad tech data software provider eXelate says it is ready to amplify Nielsen across Europe, after its acquisition by the audience company earlier this year. “The first thing on the list is to extend the number of Nielsen-branded audiences – demographic, FMCG, retailer – across Europe (from the UK),” eXelate Europe MD Matt Bennathan tells […]