BARCELONA — Some may say the ad business is like a soap opera these days – but InMobi thinks it should come in “episodes”.

“We came up with an episodic learning platform which uses a methodology to work with consumers campaign-to-campaign,” says mobile ad network InMobi‘s head of products, brand and commerce Preetham Venkatesh.

“If you treat your campaign an episode, you learn what your cons did in one campaign, and apply that in the next campaign.”

Speaking to Beet.TV at the big Mobile World Congress convention, Venkatesh says these episodes build in to a privacy-compliant “consumer experience profile”.