VIEQUES, PR – Innovid, a digital video services company that provides interactivity to in-stream ads across multiple platforms, sees a 4X “lift” in impact with ads that have interactive elements, vs. static ads, says Tal Chalozin, CTO and co-founder in this interview with Beet.TV

In the interview, he talks about the company’s integration with various mobile, OTT and gaming devices.  He also discusses the recently announced initiative with Cisco for cable set-top boxes.

Yesterday, Innovid and global digital media ad agency giant VivaKi announced a partnership to integrate Innovid technology.

We interviewed Chalozin at the Beet.TV executive retreat where he was a participant.