Beet Retreat 2014

In Video Mash-Up, Ebuzzing & Teads Merge Ahead Of IPO

In a sign of the growing importance of online video advertising technology, two of the sector’s vendors are merging – and say they plan to go public next year. Ebuzzing, which was co-founded by French web entrepreneur Pierre Chapaz, and Teads, a French ad tech firm bringing new formats to market,…

The Search For Standards For Addressable Ads

All manner of companies is shooting to make digital advertising that’s “addressable” – targetable to individual users across devices. But when will, if ever, will there be a single standard for that lens? “That’s still an open discussion,” says global product manager Stefan Maris of TV-syncing ad technology service Civolution. “One…

Advertisers Misled On Premium Placement: Jun’s Reichgut

Advertisers are being dazzled with premium-grade publisher names by salespeople who instead give them low-quality sites as inventory, says one ad tech exec. “Right now, the whole business is getting away with it,” says Jun Group CEO Mitchell Reichgut. “The client is seeing the big names (of sites on which…

Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video

Desktop devices took an early lead when team-based sports news publisher Bleacher Report launched its video initiative two and a half years ago. Now the handheld has drawn level on points. “Mobile has caught up,” video VP Bill McCandless tells Beet.TV, adding that mobile traffic sometimes trumps desktop for Bleacher. “Because…

TV Networks Transitioning To Programmatic: LiveRail CEO

The last year has seen an evolution in how publishers and broadcasters view the so-called “programmatic” sale of online ad inventory. “Just 12 months ago, a lot of publishers were just viewing programmatic as a remnant solution,” says Mark Trefgarne, CEO of video ad tech platform LiveRail. “The transition we’ve…

Taboola CEO: Native Will Go Programmatic When It Hits Scale

The problem with the new native advertising concept, according to some display ad veterans, is – how can the format ever hit display’s heights when each new deployment may need to be customized for editorial fit? But Adam Singolda, CEO of a content discovery network that is also trying to…

As Brands Eye Programmatic, Agencies Need to Show Value

As more brand are considering implementing their own programmatic platforms, media agencies need to more clearly present their value, advises Dee Salomon, Chief Marketing Officer of MediaLink, the influential media consulting firm.   In this segment from the recent Beet executive retreat, she says that MediaLink is working with brands…

Google’s VanDerzee: Big Focus On “Buy Side” of Programmatic in 2014

Google will invent more resources in 2014 on improving its advertising technologies for buy-side customers, says a Google ad exec. “We spent a little bit more time on the sell side than we did on the buy side from a product development perspective,” Google media platforms sales head Jay VanDerzee tells Beet.TV. “We’re obviously…

Videology’s Gaskamp: Display Ad Tech Doesn’t Work For Video

There is no straight line from planning a textual or pictorial display ad campaigns to doing so for video, says one video ad tech exec. “A lot of the technologies that were built and deployed in the online display world don’t translate well in to video,” says Videology‘s development SVP…

Beet.TV’s Plesser: New Era Dawning For Journalism

New York-based video journalism outfit Beet.TV, this article’s publisher, has been creating events and videos that tell the story of the digital business for the last eight years. Now executive producer Andy Plesser says the industry is about to take off, as attitudes toward branded content converge. “It’s a video-first…