Month: April 2012

LAS VEGAS — Pricing compression for Internet bandwidth is “definitely alleviating” says Limelight Network’s Json Thibeault in this interview with Beet.TV earlier this week on the floor of NAB.

Show me the metrics. That was the overwhelming request from media buyers speaking on a panel at the BRX Video Summit last week in New York.

LAS VEGAS – Teradek, leader in wireless HD video encoding technology, introduced their new Cube camera-top HD video encoder this week at NAB.  In this video, Teradek’s Director of Marketing, Michael Gailing, gives us a closer look at some of the features of the new Cube.

LAS VEGAS — Kit Digital, the big global, Prague-based provider of digital video services, has introduced a set of social media tools to its platform at the NAB Show this week.

Brightroll, the big San Francisco-based online video ad network and exchange has topped the latest comScore rankings for online video ad properties among the its competitive set of ad networks and exchanges.   (Brightroll ranks third in the overall category with Hulu and Google in the first and second spots.)

LAS VEGAS – Thanks in part to the wide-spread use of paid services for video on demand including Amazon, Netflix and Hulu, it is now "acceptable to pay for content," says Brightcove's Eric Elia in this interview from the NAB Show.

LAS VEGAS — BreakingNews, the influential aggregator of global breaking news, has released the first of its kind App for Samsung smart TV's which pops up news when it happens.

LAS VEGAS — Livestream, the popular free-webcast service which claims some 30 million users, demo'd at the NAB conference some big developments including a camera-mounted device to stream video directly to the Web via WiFi or cellular, and a new ad-free model for event producers.

LAS VEGAS, NV – Mid-roll ads are the most engaging, live is more engaging than on-demand and mobile viewing drives high engagement with advertising, says Adobe's Jeremy Helfand, VP for Video Monetization, citing a report issued this week at the NAB Show.

LAS VEGAS, Microsoft has taken the wraps off its Media Plaform which is now hosted on Windows Azure, here at the NAB Show.

LAS VEGAS — Some 50 of the industry’s leading video services companies are rallying around a unified live video streaming protocol known as DASH, says Akamai’s Will Law, Principal Architect, Media Division, in this interview with Beet.TV

LAS VEGAS – Here is our 45-minute live Webcast from floor of the NAB show today from the stage of Livesteream.    Moderating is the fantastic Ashley J. @redfurynyc Swatz, Digitas SVP and Interactive TV leader.

While video ad exchanges are gaining traction in the digital marketplace, her agency's brands are not ready to put their digital video buys into an exchange.  Clients are more comfortable with video ad networks, says Gina Preziosa, Group Digital Media Director, Mullen mediahub.

The notion of addressable TV, a scenario in which broadcasters and marketers "narrowcast" content on a one-to-one basis to a viewer, is still very much in the early stages, but it can become a reality if marketers use consumer data to reach specific individuals.

Online video affords brands new opportunities when it comes to advertising.  Unlike television, where brands serve a single ad, online video ad campaigns can be personalized to reach a much wider audience. 

Today pre-roll ads are commonplace on quality online video content, but many viewers simply tune them out or skip them entirely, if given the chance.  Solve Media has come up with a way to turn these inattentive ad skippers into engaged viewers.

Video is enjoying a huge surge in demand says Ari Bluman, President, North America, of Real Media Group, a unit of WPP. 

Innovid, the New York-based interactive video ad firm that has set the standard for interactive pre-roll with their iRoll product, has recently expanded their service, enabling individuals and small enterprises to create and publish interactive pre-roll in minutes.

OneScreen, the Irvine, California-based video services company which helps publishers including Dow Jones get content on a variety of platforms, is readying a content syndication platform called Express for Web Publishers.

Interactivity around in-stream video advertising is essential as publishers and marketers seek value in the emerging medium, says Seneca Mudd, Director of Industry Initiatives at the Interactive Advertising Bureau (IAB) says in this interview with Beet.TV