While video ad exchanges are gaining traction in the digital marketplace, her agency's brands are not ready to put their digital video buys into an exchange.  Clients are more comfortable with video ad networks, says Gina Preziosa, Group Digital Media Director, Mullen mediahub.

Preziosa was a panelist at the BRX Video Summit last week where we spoke with her.

In this interview, she also speaks about the value of content and original programming for the Web.

 

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