Month: April 2012

While online video advertising is expected to jump 54 percent this year, faster than any form of media, according to eMarketer, the industry faces multiple challenges around the emerging medium says David Hallerman, Principal Analyst at eMarketer in this interview with Beet.TV

Presented by:   London, June 15 8:30 – 13:00 GMT Hosted by the BBC Worldwide The fast-evolving state of digital video will be explored in a half-day conference at the headquarters of the BBC Worldwide. Topics will include the proliferation of digital devices and the emerging monetization opportunities for broadcasters and publishers. Keynote speakers include: […]

The "feckless infatuation" of magazine publishers in creating closed-garden Apps to replicate their publications has proven to be a disappointment, says Jason Pontin, editor-in-chief of MIT's Technology Review in this 10-minute video.

While realtime bidding (RTB) for video inventory has taken off dramatically, there has been pushback to theses electronic marketplaces by television networks and other "premium" video publishers who prefer to control, and usally sell their inventory directly to ad agencies.

Technology providers are racing way ahead of advertisers and not providing them with the basic needs to make reasoned online video media buys, says Brian Morrissey, editor-in-chief of Digiday in this interview with Beet.TV

The “pain point”  of convincing brands to dedicate signficant budgets to to online video has dramatically shifted with proper tracking from Nielsen Fusion which makes the digital video buy more “TV-like” says Kelley Train, Group Digital Director of PHD Media in this interview with Beet.TV

Ooyala, the big online video services company, has unveiled a recommendation engine which serves up related videos at the end of clips based on the interest and anyomous profile of the individual viewer.

24/7 Media has endorsed DG’s MediaMind technology as its preferred platform to third party online video advertising serving, the two companies announced today.

Advertisers can significantly boost awareness and engagement with ads by using multiple digital platforms, says Todd Bender, VP of Business Development at online video technology firm Videology  during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York. Videology has released research recently to highlight convergence opportunities.

NEW YORK — The online video business is in need for standards to make buying ads easier and that includes standards around premium content, says Rob Davis, Executive Director Advanced Video Practice at Ogilvy, during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York. 

Online video technology provider FreeWheel scored a big win when it inked a deal recently with NBC to deliver and insert ads dynamically into Olympics programming this summer. 

Premium video is among the most popular kind of digital programming, but Adobe believes even more of its may come online if solutions to insert ads are better.

BrightRoll, the big San Francisco-based provider of video advertising services, announced today the introduction of tools including an inventory planning solution.

After relaunching as a male-centric Web video network last fall, the Metacafe Entertainment Network  has jumped from 10 million uniques a month to 33 million, underscoring the benefits of operating as a vertical. Beet.TV caught up with Erick Hachenburg, CEO of Metacafe, at the company’s offices in San Francisco recently to discuss the new approach […]

Marketers and independent producers alike want their Web videos to be found. For insight into how to ensure your videos return high in search, are properly tagged and attractive to marketers, check out my interview with Metacafe CEO Erick Hachenburg.

Yahoo! has an agreement with Ford to produce a reality show for the Web — a 10-part series about cross-country adventures in the Ford Focus Electric. It is called "Plugged In."

Web star Curtis Paradis nabbed a Shorty Award for in the YouTube Star category in the fourth annual award competition for the use of social media. Beet.TV caught up with Paradis via Skype in an interview about how he started the channel and his next plans.

Interactive program guide and digital entertainment tech company Rovi said it’s reaching more than 40 million households across its network of connected devices and smart TVs’ says  EVP of Global Media Sales, Jeff Siegel in this interview with Beet.TV

A groundhog puppet has won a Shorty Award for video blogging for a Web show that spoofs videoblogging.

As the consumption of online video content has grown, so has the demand for live news streams.  More viewers than ever are watching live news broadcasts online, but live video streaming is still far from perfect.