LAS VEGAS, NV – Mid-roll ads are the most engaging, live is more engaging than on-demand and mobile viewing drives high engagement with advertising, says Adobe's Jeremy Helfand, VP for Video Monetization, citing a report issued this week at the NAB Show.

We spoke with him about the study, overall trends in the industry and plans at Adobe to create an ambitious video services offering with "Primetime."

Helfand was CEO of Auditude which was acquired by Adobe in November.

Andy Plesser

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