Smart TV’s: The Emergence of a New Advertising Medium

By on 02/05/2012 10:56 PM @

At CES this year, with WPP’s chief Sir Martin Sorrell flying in from London and Publicis’ chairman Maurice Levy in from Paris, along with hundreds of advertising and brand executives, the annual electronics show was very much an advertiser expo this year.

From our vantage point, the technology getting the most attention from marketers was the new crop of Smart TV’s along with  technologies which power Internet-enabled television including game consoles and platforms including Google TV

We spent a good good deal of time on the convention floor and in hotel suites reporting on this story where the advertising opportunities around the growing medium were explained by executives from LG Electronics, Samsung, Razorfish. Dailymotion and YuMe.  (Please watch our interviews linked here.)

Although a nascent medium, with perhaps as little of one-percet of digital media buy at this point, the medium is ready for growth, says Frank Barbieri, SVP for Emerging Platforms at YuMe, the online video advertising services company.

In this interview, Barbieri explains the opportunities around the new medium which he says combines the “power of the Internet advertising coupled with the impact of television.”

YuMe, which counts Samsung as an investor, made several announcements at the show including this one to measure brand impact around ads served on connected TV’s.

Disclosure:   The coverage of CES was sponsored by YuMe and this post has been created as part of that sponsorship arrangement.  You can find our 40 clips from CES right here.

 

 

 

 

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