Razorfish to Increase Mobile Video Spending in 2012

LAS VEGAS - Interactive agency Razorfish expects to spend more money on mobile video advertising this year, Megan Tweed, VP of Media at Razorfish, told Beet.TV, during a recent interview at CES.

With 4G technology and more mobile devices reaching consumers, she expects video on mobile to take off this year. In general, advertisers are spending more in digital video, she said. In the last year, she's seen several clients up their digital video and mobile platform budgets from about 3% to 15%, she said.

She added that Razorfish has also worked with online video ad network YuMe on a number of campaigns and is particularly interested in ones that work across connected TVs such as Samsung and LG sets.

eMarketer has said that mobile ad spend in general should reach $1.8 billion this year, up from $1.2 billion in 2011. In addition, mobile video ads will fuel increased spending in online video.

Daisy Whitney