Yahoo! Streams Bill Maher Special, Doubles Down on Comedy Slate
Tonight (2/23), Yahoo! will host a free one-hour comedy special with Bill Maher as part of extensive slate of comedy programming, says Yahoo! video chief Erin McPherson in this interview with Beet.TV
Smart TV’s: The Emergence of a New Advertising Medium
At CES this year, with WPP’s chief Sir Martin Sorrell flying in from London and Publicis’ chairman Maurice Levy in from Paris, along with hundreds of advertising and brand executives, the annual electronics show was very much an advertiser expo this year.
Aaron Task, Henry Blodget and Their Two Million Video Viewers on Yahoo!
As big news organizations including the Wall Street Journal, The New York Times and and Reuters put an increasing effort around made-for-the-Web video news reporting, Yahoo’s Daily Ticker has built a formidable audience over the past four years.
Elemental Technologies Powers Video Compression for Comcast, HBO, ESPN, others
LAS VEGAS — Portland, Oregon-based Elemental Technologies is finding an expanding customer base for its video compression solution with Comcast, HBO Go and ESPN on Demand.
Blip’s Steve Woolf: Web Video Success Comes from Targeting “Narrow Niches”
LAS VEGAS – Steve Woolf, VP of Content for Blip.tv, says that success in creating original Web video content comes from targeting and connecting with "narrow niches" of special interest groups.
Dailymotion Launches on Xbox Live in 35 Countries
LAS VEGAS, Dailymotion, the big Paris-based video site, which served 1.2 billion video views worldwide in December*, launched its Xbox Live App late last month in 35 nations. The company demonstrated the new interface on the Microsoft device at CES.
Zappo TV Launches on Androids, Pushes Content to Smart TVs
LAS VEGAS — Video discovery/consumer media management platform Zappo TV is pushing out music, photos and videos from mobile phones to a number of connected TVs, said Jan Van Ottele, founder and CEO of Zappo TV during an interview at CES.
Outrigger Media Links Brands and Web Producers in New Marketplace
LAS VEGAS — Online video advertising firm Outrigger Media is gearing up to launch its content marketplace OpenSlate Studios in March, said Mike Henry, CEO of Outrigger Media during an interview with Beet.TV at CES.
Nielsen Tracking Over-the-Top Viewing
LAS VEGAS — Nielsen has been working with its clients to effectively measure and provide ratings for content delivered via over-the-top technologies, said Brian Fuhrer, Senior VP Product Leadership at Nielsen, during an interview with Beet.TV at CES.
Scripps, Food Network Focuses on Search, Syndication for Online Video
LAS VEGAS — Scripps Networks has seen a dramatic increase in video consumption as a result of syndicating its videos across many Web sites, the content company's Jeff Meyer, Senior VP and General Manager for Interactive Sales at Scripps, said during an interview with Beet.TV at CES.
iJustine Expands Role with SpikeTV
LAS VEGAS Web star iJustine is slated to host live convention coverage at Comic-Con and E3 for Spike TV on the heels of the work she just did at CES for the network, she told Beet.TV during an interview at CES.
“My Damn Channel” Preps for YouTube Originals Launch
LAS VEGAS — Digital programmer My Damn Channel is slated to launch an originals channel with YouTube in a few weeks as part of YouTube's new content programmer initiative, said Rob Barnett, CEO of My Damn Channel, in an interview with Beet.TV at CES.
Fine Bros Win IAWTV Award, Prep for Launch of New YouTube Show
LAS VEGAS — Online video superstars The Fine Brothers nabbed an inaugural IAWTV award at the recent CES show for their latest Web series Kids React, which has been generating about 1 million views per episode for each of the 45 episodes so far. We caught up with Ben and Rafi Fine, the creators of […]
Variety’s Andrew Wallenstein: Yahoo’s Deal with Tom Hanks: “Watershed Moment” for Web Video
LAS VEGAS — Yahoo's announcement during CES to stream Tom Hanks' futuristic animation series, represents a "watershed moment" for Web originals, say Andrew Wallenstein Variety's TV Editor in this interview with Beet.TV
FreeWheel Girding for Live Online Video Growth in 2012
Connected TVs are starting to become part of the mix for managing ads, rights and payments across devices for programmers, said JoAnna Abel, VP Marketing for online video technology firm FreeWheel during an interview with Beet.TV at CES.
Razorfish to Increase Mobile Video Spending in 2012
LAS VEGAS – Interactive agency Razorfish expects to spend more money on mobile video advertising this year, Megan Tweed, VP of Media at Razorfish, told Beet.TV, during a recent interview at CES.
TubeMogul Serving Multiple Ad Campaigns to Connected TV’s
LAS VEGAS — Already this year, video ad platform TubeMogul has run more more than a dozen ad campaigns through connected TVs and is gearing up for a big year in this new medium, the company's Chief Strategy Officer Jason Lopatecki told Beet.TV in an interview at CES.
LG Delivering Targeted on Smart TV’s, Boosts Developer Support
LAS VEGAS –Consumer electronics TV set maker LG is offering new apps and tools for app developers for smart TVs in the year ahead. At the CES show, we talked to Matt Durgin, Director Smart TV Content, LG Electronics USA about how the new generation of connected TVs are accommodating both apps and ads.
Akamai Supports Hollywood’s “UltraViolet,” Bolsters its Content Distribution Network
LAS VEGAS — At CES, technology giant Akamai threw its weight behind Hollywood's UltraViolet video initiative — a technlogy which allows consumers to watch and share movies and TV shows across multiple devices, said Kris Alexander, Chief Strategist for Connected Devices & Gaming at Akamai, in this interview with Beet.TV
Interactive Ad Units Lead to Higher Completion Rates, Gannett’s PointRoll Finds
LAS VEGAS — Completion rates for in-stream video ads with interactive elements are higher than those without, PointRoll has found in a six month study of 20 billions ads served by the Gannett unit.