LAS VEGAS – Samsung is aiming to capture a piece of the advertising opportunities on connected TVs this year.
The consumer electronics maker introduced ways to include marketing and ads on apps for its smart TVs at the Consumer Electronics Show. Already, the CE giant's smart TV app store offers 1400 apps and is on pace to hit 20 million downloads this month.
At CES, we spoke to Samsung executive Scott Cohen and he shared details on how consumers and advertisers can interact with its connected TVs. "We have a Smart Hub landing page where you select your apps and we have allocated room for marketing and advertising on our landing page," he said.
Also at CES, Samsung announced with YuMe a plan to measure brand lift around ads on smart tv's.
Posted on 01/16/2012 at 8:51 AM by Daisy Whitney