LONDON — In the last couple of years, the UK’s leading pay-TV and telco provider, Sky, has become an active investor in ad-tech startups, as it looks to improve its multi-platform offering to advertisers. Investments have included $5m in to native ad tech company Sharethrough in 2014, and, recently, a $10 million round in to DataXu. Now the […]
LONDON — Sky, the UK’s leading pay-TV platform is hoping to add more ad-tech services partnerships to a recent raft of deals, as it looks to expand on the effectiveness of its TV ad targeting and multi-screen ad sequencing technologies against the rise of online rivals. The satellite TV company’s own addressable TV offering, Sky AdSmart, has been live in the market […]
LONDON — The last couple of decades have been marked out by a rapid focus on digital media business models. Now digital is joining up with other media channels. But Mike Baker wants them all to blend together entirely. “The digital migration is not complete until it disappears,” says Baker, chief of DataXu, an ad-tech vendor bringing data science […]
LONDON — European satellite operator, channel owner and telco Sky has been pioneering the cross-over of digital media and TV ad sales these last couple of years, notably launching Sky AdSmart, its addressable TV offering, allowing advertisers to target individual households. Then, in October, the company bowed AdVance, a suite knitting together data from across its many screens […]
SAN FRANCISCO — Earlier this year, UK satellite TV and telco giant BSkyB set up an outpost in Silicon Valley, hoping to invest in technology companies that might give it an edge in digital media. Having already invested in video aggregator Pluto.TV, mobile native ad tech’s Sharethrough and VR video upstart Jaunt, business development VP Hilary Perchard says he […]
Metrics are starting to improve in the online video advertising business and that’s important given the increasing role branded entertainment is playing for video sites, said Matthew Corbin, Chief Product Officer at DBG, in an interview with Beet.TV
Online video advertising is on track to become one-third of all online display advertising by 2014, and as it grows advertisers will increasingly look to quantify consumer engagement with those ads.
Chris Hughes, 24, one of the three co-founders of Facebook, left the start-up in early 2007 in sunny Palo Alto for Chicago to join the nacent Obama campaign. Hughes went on to mastermind the digital strategy for the long-shot candidate and the MyBarackObama.com social networking site. Sarah Lai Stirland has a story in Wired this […]