UK

LONDON — In the digital media ecosystem, disintermediation lurks around every corner. With so much of the advertising industry in flux, it is easy for an incumbent player to be dislodged by market forces. European satellite operator, channel owner and telco Sky is fighting against that tide when it comes to next-generation advertising, launching an analytics suite for its […]

LONDON — European satellite operator, channel owner and telco Sky has been pioneering the cross-over of digital media and TV ad sales these last couple of years, notably launching Sky AdSmart, its addressable TV offering, allowing advertisers to target individual households. Then, in October, the company bowed AdVance, a suite knitting together data from across its many screens […]

LONDON — While analyst data continues to point to a downturn in TV activity and an up-tick in cord-cutting in the US, over in the UK television is barely in a death spiral at all. There are many reasons for that – for one, quality content and attractive online services are proving so popular that the BBC is […]

LONDON — This new year is expected to bring bigger developments in the enablement of buying TV ads with rapid decisioning, using programmatic technology. At least, that’s what ad agency SMG’s UK co-CEO Pippa Glucklich hopes. SMG’s use of addressable TV is taking off in the States. But that’s not the same in every market. “The UK […]

LONDON — The organization charged with measuring UK TV viewing for channels’ advertisers, Broadcasters’ Audience Research Board (BARB), used to be critized for its traditionalist approach to the task – a 5,1oo-household panel method supposed to represent country-wide viewing in a multi-media age. But BARB is reinventing itself. The organisation already measures consumers’ digital viewing of core broadcasters’ shows, […]

LONDON — Respected UK public broadcaster Channel 4 may be a public broadcaster – but, unlike the BBC, it still has to raise its own funds commercially. So, the company is hoping its coming-soon PVX programmatic video trading platform will give it a foundation to reap more of the money coming in to programmatic. Announced in November […]

LONDON — Back in January, media agency SMG announced NextTECHnow, a program to get closer to UK tech startups that can help bring innovations to brand campaigns. Since then, the programme has been kept somewhat under the radar. But the man who runs it now opens up on the rationale and its early progress. “In the […]

LONDON — In the pantheon of first-party data competitors, ISPs surely wield the biggest sword. After all, they automatically know exactly which of their many services their broadband customers are subscribed to. Marketing the missing services using video is something video ad tech firm Videology is helping one UK telco do, according to UK MD Rich Astley, who would not […]

CANNES, France — Whilst the online operations of many UK news publishers are now adopting different kinds of so-called “programmatic” ad trading mechanisms, those of the country’s commercial broadcasters are apparently farther behind. “Not all broadcasters are embracing a programmatic approach,” according to Nick Reid, UK MD of the programmatic video ad platform TubeMogul. “We […]

LONDON – Few video watchers could have failed to notice how YouTube is amping up the frequency of pre-roll ads on the service. But what will that bring to the operator’s bottom line? “We estimate this year YouTube will generate about $4 billion in advertising revenue,” analyst Ian Maude of Enders Analysis told Beet.TV’s recent […]