DISH, DirecTV Addressable Unit: Buying DMA’s Wasteful For Campaigns
Who would have thought that something so 1990’s as the digital video recorder (DVR) would help to transform political advertising? In the first presidential election to benefit from the granular targeting capabilities of addressable TV advertising, the joint venture between DISH and AT&T-owned DirecTV is helping political campaigns target more than 20 million households at the […]
Political Campaigns on the Cutting Edge of Advanced TV, Cablevision’s Ben Tatta
Political campaigns are at the forefront of combining linear and addressable television, with the latter’s frequent messaging changes bringing a whole new tempo to advertising on the medium. “It’s fascinating that of all the categories we work with, political probably is the most sophisticated in terms of the use of the data,” Ben Tatta, President, […]
TV Ad Budgets Can’t Stop Trump: explains Publicis’ Tobaccowala
MIAMI — In the race to the White House, some of the biggest advertising money is not yet being spent attacking across party lines. Instead, it is Republicans who are getting out their wallet to stop Donald Trump. As CNN recently reported, ahead of the recent Super Tuesday, Republican groups supporting rivals spent heavily on TV attack ads to stop Trump’s […]
With TV Sold Out, Election Year Will be Huge for Publishers Embracing Programmatic, Rubicon’s Novak
VIEQUES, PR – With television inventory soon to be sold out, there are billions of dollars on the table. Unable to spend more on television, big dollars will go to publishers who can target hard-to-reach voters, says Mari Kim Novak, Chief Marketing Officer at Rubicon Project, in this interview with Beet.TV She also speaks […]
Programmatic Video is Targeting Voters in Key State Races
With local television advertising inventory maxed out in the current election cycle, hundreds of campaigns around the country are using programmatic video to target voters with online video, many who don’t watch TV, explains Scott Nathanson, VP of Sales for SpotXchange, the video ad tech firm. SpotXchange has activated nearly 200 campaigns in key election […]
The AP’s Plan to “Manage the Noise” of Social Media on Election Night
With social media expected to create a great deal of "noise" and make for "a confusing time for alot of people" around the election returns, the Associated Press is telling its staffers not to share the "race calls" by other news organizations, says Eric Carvin, Social Media Editor in this interview with Beet.TV
CNN.com Launches Time-Shifting & Sharing Tool with SnappyTV for Presidential Debates
ATLANTA (via Skype Video) Beginnig with the first presidential debate, CNN.com has provided the tools to viewers to "DVR" footage, and share video clips of their making, to Facebook and Twitter.
PJ Crowley on The Arab Spring: How Social Media Ignited a Revolutionary Movement
The Arab Spring is not a “Twitter revolution,” but a real revolution in which social tools including Twitter, Facebook and YouTube played a central role in organizing movements, says PJ Crowley, former Assistant Secretary of State for Public Affairs, in this interview with Beet.TV
Obama Campaign Video Strategist: User Data is Key for Success
With a rich trove of demographic data and e-mail addresses, the Obama campaign leveraged the power of video by producing and distributing content to its targeted constituents.
Republicans Embracing YouTube with “Tons and Tons” of Uploads…but No One Beats Nancy Pelosi’s Cat Video
WASHINGTON, D.C. – Stung from the 2008 election losses, Republican members of Congress are uploading videos to YouTube in much greater numbers than Democrats.
Big in Brussels: Kyte powers NATO Secretary General’s Videoblog!
How far has the online video business expanded beyond its entertainment roots? So far that the secretary general of NATO is keeping a video blog to stay connected with member countries…
Gates Foundation Has 20 Percent Loss but Accelerates Spending, Bill and Melinda Tell the BBC
The BBC sat down with Bill and Melinda Gates at the World Economic Forum in Davos, Switzerland for a 14-minute video interview today, during which the couple discussed foreign aid and the economy.
Verizon Could Get Major Tax Credits for Broadband Buildout
A Senate provision helping subsidize high-speed Internet could mean hundreds of millions of dollars in tax credits for Verizon, Saul Hansell reports in Bits today.
Al Jazeera Finds Growing Audience for Online Video Clips with Conflict in Gaza, AP Reports
The English service of broadcast network Al Jazeera saw a 600 percent increase in worldwide viewership of its website’s streaming footage during the conflict in Gaza, The Associated Press reports.
First Obama, Now Obama’s Blackberry: Barely Political Spinoff Barely Digital Launches This Week
The creative team behind the successful Barely Political franchise is going to unleash their funny on tech world, Next New Networks announced today. The digital network launched a new comedy site called Barely Digital, which will be adding videos about “gaming, gadgets, websites and comptuers” over the next few weeks, according to the website.
White House on YouTube — Right Wingers See Google Conspiracy, while others Fear Cookies…..and McCain-Palin Campaign is Sill Live on Blip!
Checking out the new White House blog, we saw the YouTube clip of the President Barack Obama’s Inauguration speech. Looks good. But we wonder if all the White House videos will be hosted by YouTube.
Barack Obama May Pick Cisco’s Padmasree Warrior as Nation’s First CTO, Report
Steve Hamm over at Business Week has a story out on two potential candidates who could be chosen as the nations’ first Chief Technology Officer. Citing sources close to the Obama team, Hamm names Padmasree Warrior, CTO of Cisco and Vivek Kundra, CTO of the District of Columbia city government. Neither individual nor the Obama […]
YouTube Has New Channels for U.S. Congress
WASHINGTON, D.C. – At the Google offices in Washington, D.C yesterday, Andy interviewed YouTube’s Head of News and Politics Steve Grove about the site’s new Congressional Web pages. There are separate pages for the House and for the Senate, and the offices of all senators and representatives can start their own channels. Andy blogged about […]
CNN.com Live to Team with Facebook for Inauguration
During the Inauguration of Barack Obama on Tuesday, Jan. 20, CNN.com Live users will be able to update their own Facebook status directly from the CNN.com Live player; and also see status updates from their friends and other Facebook users on CNN.com Live. On Facebook, the status updates for those using CNN.com Live will be […]
Funny Site, but Not Funny Money: JibJab Raises $7.5 Million in Series C Round
Comedy site JibJab has raised $7.5 million in Series C funding from investors including Overbrook Entertainment and Sony Pictures, Jason Kincaid at TechCrunch reported. Andy interviewed JibJab CEO Greg Spiridellis at the TimeWarner Politics ’08 Summit in October about politics and comedy on the web, and I republished the interview today.