Advanced Targeting Yields ‘Really Healthy Prices’ For Quality Content: dataxu’s Catanzaro

As the ability to identify and target television audiences across devices becomes ever more precise, it’s changing the way advertisers perceive both quality and the prices they are willing to pay. “There is a return to premium media from an advertiser perspective, an appreciation and a willingness to pay actually a premium price,” says Sandro […]

 
 

Sky Now Powering Mobile Native Ads With Sharethrough Investment

LONDON — In the last couple of years, the UK’s leading pay-TV and telco provider, Sky, has become an active investor in ad-tech startups, as it looks to improve its multi-platform offering to advertisers. Investments have included $5m in to native ad tech company Sharethrough in 2014, and, recently, a $10 million round in to DataXu. Now the […]

 
 

Sky’s Jamie West: Videology and FreeWheel Mean Single Campaign Management Across Screens, with “Compliance”

LONDON —  The alliance between  Sky, U.K’s big satellite broadcaster and U.S. video adtech providers Videology and FreeWheel, means that the company will be able to serve single ad campaigns across all screens including linear TV, says Jamie West, Deputy Managing Director of Sky Media in this interview with Beet.TV He noted the new architecture assures […]

 
 

UK’s Sky Announces Multi-Platform Ad Targeting

The UK’s satellite TV and broadband provider Sky has already taken a world-leading deployment in addressable TV advertising under its AdSmart technology. Now it’s looking to combine its multi-platform offerings in to a single ad proposition. AdVance is the name given to a new suite from the company’s Sky Media ad sales division, threading together data from TV […]