All posts by Rob Williams

Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly
Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly
29 Dec 2025
Accurate Forecasting Is Key to Unlocking Premium CTV: IPG’s Jean Fitzpatrick
Accurate Forecasting Is Key to Unlocking Premium CTV: IPG’s Jean Fitzpatrick
23 Dec 2025
‘Neuro-Contextual’ Advertising Taps Emotion Without Personal Data: Seedtag’s Brian Gleason
‘Neuro-Contextual’ Advertising Taps Emotion Without Personal Data: Seedtag’s Brian Gleason
21 Dec 2025
CTV Growth Jumps as Brands Push for Performance, Standards: Index Exchange’s Cadi Jones
CTV Growth Jumps as Brands Push for Performance, Standards: Index Exchange’s Cadi Jones
17 Dec 2025
AI-Powered Contextual CTV will Define the Next Wave of Streaming Advertising: WPP Media’s Jess Brown
AI-Powered Contextual CTV will Define the Next Wave of Streaming Advertising: WPP Media’s Jess Brown
16 Dec 2025
AI is Streamlining Identity, Media Planning and Future of FAST: Spark Foundry’s Steve Birnbaum
AI is Streamlining Identity, Media Planning and Future of FAST: Spark Foundry’s Steve Birnbaum
16 Dec 2025
Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman
Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman
15 Dec 2025
Healthcare Marketing Enters New Era: WPP Media’s Adam Arnegger on Power of Video and Connected TV
Healthcare Marketing Enters New Era: WPP Media’s Adam Arnegger on Power of Video and Connected TV
14 Dec 2025
Emotional Context is Becoming Advertising’s Next Competitive Edge: Seedtag’s Marko Johns
Emotional Context is Becoming Advertising’s Next Competitive Edge: Seedtag’s Marko Johns
14 Dec 2025
CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer
CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer
10 Dec 2025
Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero
Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero
10 Dec 2025
Sell-Side Decisioning is Reshaping Programmatic Activation: Index Exchange’s Sarah Botherway
Sell-Side Decisioning is Reshaping Programmatic Activation: Index Exchange’s Sarah Botherway
9 Dec 2025
Retail Media to Surpass TV Ad Spend as Upper-Funnel Brand Credentials Show: WPP Media’s Bukowski
Retail Media to Surpass TV Ad Spend as Upper-Funnel Brand Credentials Show: WPP Media’s Bukowski
9 Dec 2025
Mobile Gaming Drives Performance for Programmatic Ads: Zynga’s Corentin Leydis
Mobile Gaming Drives Performance for Programmatic Ads: Zynga’s Corentin Leydis
8 Dec 2025
Elevating Context, Commerce Media and the Power of Signals: Uber Advertising’s Kristi Argyilan
Elevating Context, Commerce Media and the Power of Signals: Uber Advertising’s Kristi Argyilan
7 Dec 2025
Adtech’s ‘Growth Paradox’ Deepens, but Marketers can Reverse It: StackAdapt’s Anna Grodecka-Grad
Adtech’s ‘Growth Paradox’ Deepens, but Marketers can Reverse It: StackAdapt’s Anna Grodecka-Grad
3 Dec 2025
Biggest Surprise in Omnicom-IPG Deal Is How Many Brands Survived: Madison and Wall’s Brian Wieser
Biggest Surprise in Omnicom-IPG Deal Is How Many Brands Survived: Madison and Wall’s Brian Wieser
1 Dec 2025
Convergence, Transparency and AI are Reshaping Programmatic Ads: Nexxen’s Chance Johnson
Convergence, Transparency and AI are Reshaping Programmatic Ads: Nexxen’s Chance Johnson
30 Nov 2025
Premium Advertising Depends on Brand Trust, Relevant Ads, Healthier Open Internet: StackAdapt’s Gregory Joseph
Premium Advertising Depends on Brand Trust, Relevant Ads, Healthier Open Internet: StackAdapt’s Gregory Joseph
25 Nov 2025
Addressable Video and Smart Planning Drive Patient Action for Healthcare Marketers: PHM’s Sarah Bast
Addressable Video and Smart Planning Drive Patient Action for Healthcare Marketers: PHM’s Sarah Bast
25 Nov 2025