Robert Williams

SAN JUAN, Puerto Rico – Television audiences have more control over the viewing experience than ever before as they connect a variety of devices to the internet to do everything from bingeing on a series to watching live sports. “What we’re really encouraged to see, because now we have a few years of data against […]

SAN JUAN, Puerto Rico – The digital transformation of the TV advertising marketplace is generating more data about media-buying activity, but what’s needed are standards for how to classify the information. Accepted definitions of content genres and other data would help. “We’ve done a lot of good work to access that data and have it […]

SAN JUAN, Puerto Rico – People’s concerns about privacy and stricter regulations on data sharing are pushing brands, agencies and media companies to adopt data clean rooms. The technology helps to match data records without sharing the information, helping advertisers to harness first-party data when working with media companies such as Spanish-language broadcaster TelevisaUnivision. “We’ve […]

SAN JUAN, Puerto Rico – The television audience is growing more fragmented as viewers divide their time among a wider selection of streaming platforms and connected devices. The growth in streaming also is driving grater experimentation with ad formats, including those that give viewers a way to respond quickly and easily. “There’s really a lot […]

SAN JUAN, Puerto Rico – Many technology companies whose revenue comes from digital advertising have cut jobs in the past year, partly reversing two years of rapid hiring to keep up with the strong growth in streaming and online shopping during the pandemic. Outdoor advertising has seen opposite trends, bouncing back as brands seek to […]

SAN JUAN, Puerto Rico – Marketers for years have fretted that they weren’t sure whether their advertising was working. With every refinement to media measurement, the goal has been to pinpoint what exactly motivated a consumer to buy something again and again. “The progression has always been to measure more and more outcomes,” Damian Garbaccio, […]

SAN JUAN, Puerto Rico – Major media companies and advertising agency holding companies are coming together in the recently formed Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. Spanish-language broadcasting giant TelevisaUnivision wants to ensure that these standards adequately reflect the growing Hispanic audience. “There are still hundreds of […]

The joint industry committee (JIC) formed in January by major media companies expanded to include media agencies Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media and RPA. The committee today announced its certification criteria for setting the value of cross-platform advertising transactions, or what are known as currencies, for premium video. […]

SAN JUAN, Puerto Rico – The upfront sales season for media companies this year is expected to include a more diverse group of measurement companies whose data help to set the value of advertising transactions, or what are known as currencies. Media giant Paramount last month distributed a manual at the Beet Retreat San Juan […]

SAN JUAN, Puerto Rico – Millions of households have connected their televisions to the internet, opening up the possibility for national brands to reach targeted groups of consumers in ways that are similar to more established kinds of digital advertising. Connected television (CTV) also can enable local advertisers – such as car dealerships or regional […]

SAN JUAN, Puerto Rico – The television advertising market is growing more automated with the adoption of programmatic technologies, opening up the possibility for marketers and agencies to obtain real-time data about campaigns. This information will help to make the media marketplace more transparent, but more work needs to be done. “We could provide the […]

SAN JUAN, Puerto Rico – Marketers want to know not only that their advertising is being delivered through media channels, but also that it’s affecting consumer behavior. Increasingly, these insights include measurements of people’s attention to advertising. Paramount – whose media brands include CBS, Comedy Central, MTV, VH1, Nickelodeon and Showtime, along with streaming platforms […]

SAN JUAN, Puerto Rico – Buyers and sellers of television advertising are working through a period of major disruption in how they set the value of their transactions, or what is known as a currency. The growth in streaming has spurred a need for a currency that helps advertisers to compare digital video with traditional […]

SAN JUAN, Puerto Rico – Advertisers have many ways to reach consumers through multiple media channels, but comparing each platform’s value is still challenging. Setting the value of an ad transaction, or what’s known as a currency, is a necessary step in improving media plans. “We’re still not at a point where we know how […]

SAN JUAN, Puerto Rico – Marketers are swimming in data, especially as connected devices like mobile phones and smart TVs generate nearly endless information about consumers. The data are most valuable when they provide an accurate picture of people’s behavior. “When data is used correctly, what it enables us to do is to get to […]

MARCO ISLAND, Fla. – This year’s upfront sales season for television networks and video publishers will be informed with insights from the latest tests of what are known as currencies, or ways to set the value of ad transactions. That’s according to WPP’s GroupM, which recently piloted currencies among 16 of its advertiser clients to […]

MARCO ISLAND, Fla. –The range of streaming services covers everything from subscription video on demand (SVOD) that doesn’t carry advertising to free ad-supported television (FAST) that’s available to anyone with a connected device such as a smart TV or mobile phone. Connected television is becoming a bigger platform for advertising as marketers seek consumers who […]

MARCO ISLAND, Fla. – The Federal Reserve’s steps to combat inflation by raising borrowing costs had wide-ranging effects on asset values, including everything from stocks to cryptocurrencies. Falling valuations last year dampened mergers and acquisition activity for a variety industries including telecom, media and technology. Bankers are hoping to see more signs of recovery going […]

MARCO ISLAND, Fla. – Millions of U.S. households have connected their televisions to the internet, opening up the possibility to watch a wider range of programming. Because each connection has its own internet protocol (IP) address, television advertising can be targeted at segments of the broader audience. “CTV delivers a promise of having that direct […]

MARCO ISLAND, Fla. – Audience measurement, climate change and consumer privacy are among the most important issues that marketers are facing in 2023. Media, marketing and ad-tech professionals gathered at the IAB Annual Leadership Meeting to not only meet others in these industries, but also to discuss trends that are shaping their work. “What I’m […]