For many of us, the issue of hate against Asian Americans hasn’t been talked about. But through hate crimes, fostered by the pandemic and economic strains, this has become a pressing matter for us to understand and address, particularly for those of us in the marketing and media industries.
To put this in perspective is one of our industry’s leading voices, Yin Woon Rani who is our guest in this episode of the BeetCast.
Yin was born in Malaysia, raised in Singapore. She emigrated to the United States where she attended Yale. She went on to senior positions at IPG, the Campbell Soup Company and, most recently, took over as CEO of the nation’s milk industry marketing group, known to many by its iconic slogan “Got Milk”.
Yin explains that for most Asians, assimilation has been the top priority. Asians want to be “invisible,” she says. But racism has been part of the Asian American story, and it’s become impossible to ignore.
She is involved with industry advocacy groups including Stop Asian American Pacific Islander Hate, known by the hashtag #StopAAPIHate and #StopAsianHate.
Yin addresses the needs for DEI in the marketing industry for all marginalized groups and suggests real change will come as companies become truly inclusive and as those changes bring better business outcomes.