Andy Plesser

While it’s valuable to to use data to maximize media buys around key audiences, it’s essential that content is effectively matched to the audience segment with the right creative version.    The concept of “dynamic” or “creative optimization” is something that Saatchi & Saatchi is doing.  In solving this, it has found the elusive “Holy […]

In what the Hulu calls an industry first, the company will allow subscribers to download content with advertising to devices for offline viewing. the Hulu announced this another other news today at its NewFront presentation. In this video interview with Beet.TV, Peter Naylor, SVP of Sales, explains the value of reaching “elusive”consumers “untethered” will provide […]

SAN JUAN, PR –  Ten days ago, I visited a neighborhood in San Juan called Santurce.  Amid the damaged and mostly darkened public housing complexes, we met dozens of community members at the Boys & Girls Club of Puerto Rico. The young and old came for tutoring, leadership training, recreation and hot meals.   The Club, one […]

Omnicom Media Group and Beet.TV  In a Call to Action with Founding Sponsors AT&T AdWorks and Teads  #SWPR As some 600 marketing, media and adtech executives gather at the Festival of Media/LATAM conference near Miami on October 30, a program  STAND WITH PUERTO RICO will launch to galvanize industry action to help Puerto Rico. In this video […]

Matthew Weiner, the television writer best known for creating the hit series Mad Men, shares his view on an extraordinary time in TV history: now. He speaks about unprecedented creative opportunities in the TV business, the enormity of TV production along the bloated executive ranks in Hollywood. He addresses the increasing importance of international markets and […]

Keynote Speakers  Kristin Dolan, CEO, 605 Carl Fremont, Global Chief Digital Officer, MEC (GroupM) Ryan Jamboretz, Chief Revenue Officer, Videology John Paul, Managing Director, Advanced Advertising and Data, Liberty Global Adam Shlachter, President, Global Innovation, PMX, Publicis Media Erica Schmidt,  Managing Director, North America, Cadreon (IPG Mediabrands) Seth Walters, Sr. Partner, Interactive & Connected TV, Modi Media […]

A group of senior industry leaders will gather in the Miami, November 16-18 for the upcoming Beet Retreat, a deep dive into the future of advanced TV.   The three-day event will not be streamed, but will be produced as a series of some 40 videos to be published over the following four weeks.   […]

Teads, one of the principal video “outstream” ad platforms, is introducing 360 video to its product suite, says Jim Daily, president, U.S. operations, in this interview with Beet.TV He says it is the first time that 360 videos will be served as ad units across premium publisher sites such as Conde Nast, Time Inc. and the Washington Post. […]

With the acquisition of ConvertMedia, an outstream video supply side platform, Taboola is moving to become a giant video platform, soon competing with the likes of SnapChat, Facebook and YouTube, says Adam Singolda, CEO of Taboola, in this interview taped in his Manhattan headquarters on Tuesday afternoon. With the acquisition of ConvertMedia, the company is […]

CANNES – In light of a successful TV Upfront season and other developments, there is an “obvious” shift from an “over application” of digital video to TV or premium video in decision making of marketers, says Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships, NBC Universal, in this interview with Beet.TV This video was recorded at Cannes […]

CANNES –  This year’s Cannes Lions was notable for its deal making and the formation of “serious” partnerships, says Wenda Harria Millard, COO of the powerhouse consultancy MediaLink, in this interview with Beet.TV She says it was “different” this year as many of the most of the media “moguls” descended on the French Riviera — […]

CANNES – Having been the long time editor of Britain’s Daily Mirror, with a circulation of over 2 million, Piers Morgan now finds his influence on a bigger scale, with his 5 million followers on Twitter. As editor-at-large for the Daily Mail, he says that his use of Twitter can often time garner 2 million views […]

LAS VEGAS –  Powered by the digital media world, TV ad selling has shifted from selling shows to selling people in a fundamental shift says Dave Morgan, CEO of Simulmedia. He says this shift has been made all the clear by recent declarations about audience targeting at the TV Upfront from networks and programmers including […]

LAS VEGAS – Nielsen, which has partnered with Facebook for some six years,  earlier this year expanded that relationship to tabulate TV viewing  across digital devices. Recently, it has added a deduplication function to the project, explains Megan Clarken,  Nielsen’s President of Product Leadership, in this interview with Beet.TV We spoke with her at the Nielsen Consumer […]

Nearly a year ago in Cannes, we sat down with LinkedIn CEO Jeff Weiner for this wide-ranging conversation about the evolving role of LinkedIn as a pervasive publishing platform.   We have republished out interview with news today of LinkedIn’s acquisition by Microsoft for $26 billion.

Ari Bluman, Chief Investment Office of GroupM, a relentless proponent of a clean, well lit place for digital advertising, who tirelessly pushed  for standards around viewable ad units, and for a reliable programmatic platform, succumbed to a long battle with cancer, GroupM announced today. Two years ago, we sat down with Ari for this interview […]

FreeWheel, a Comcast unit, has acquired StickyAds, a Paris-based supply side platform (SSP).  The deal was announced earlier this week. The alliance between FreeWheel and StickyAds has been in place for several month, as we reported in September from DMEXCO when we interviewed StickAds CEO and co-founder Herve Brunet. We have republished that interview today.

Academy award-nominated documentarian Morgan Spurlock could be dubbed the king of the Digital Content NewFronts after having presented numerous new shows in past NewFronts  Last week, he unveiled ambitious plans for two new series, one for Refinery29 with Maker Studio and another project with Time Inc. We spoke with him after his panel on Thursday at the Digitas […]

With the inclusion of the podcast app in newer iPhone, and the success of series like Serial, podcasts are enjoying  rapid growth, says Ira Glass, the public radio veteran and producer of This American Life. We spoke with Glass last week at the Digitas NewFronts where he pitched the marketing value of podcasts to a […]

At the Digitas NewFronts event on Thursday in Manhattan, the message to marketers was direct and cautionary: In the era of consumer choice and ad blocking, if you don’t successfully engage, “you die.” You become “invisible.” The theme of the Digitas NewFronts was titled “Skip Ads.” At the event, we spoke with Tony Weisman, CEO of […]