Andy Plesser

Marco Bertozzi, who had been at the Publicis’ VivaKi unit, as President of Global Clients, has transitioned to a corporate role at Starcom MediaVest as CEO of Performance Marketing, a new position. According to the report in Digiday which first reported the news, his job will be: to draw on SMG’s current resources both from existing […]

LAS VEGAS –  After its $48.5 billion acquisition of DirecTV and its alliance with Opera Mediaworks, AT&T AdWorks is delivering addressable ads to the household at scale via its cable and satellite boxes and to IP devices, says  AT&T’s Matthew Van Houten, Director, Strategy and Business Development. We spoke with him earlier this month at CES for […]

LAS VEGAS  –  Far from being dead, MySpace has enormous monthly user traffic, mostly from users accessing archived photos, and that data is one of the major sources driving an “exploding” digital advertising buying platform for ad tech conglomerate Viant, says Tim Vanderhook, CEO, in this interview with Beet.TV at CES earlier this month. Vanderhook […]

LAS VEGAS —  With data provided by Tivo Research and selling software from SpotX, Clypd is powering “reach extension” for national advertisers on cable  networks in what is becoming a more robust “scattered” marketplace, explains Mark Mitchell Chief Relationship Officer of Clypd in this interview with Beet.TV. This video is part of Beet.TV’s coverage of International […]

LAS VEGAS –  Todd Gordon, the longtime media agency exec specializing in advanced TV recently joined the video advertising software company TubeMogul.   In this interview with Beet.TV earlier this month at CES, he says that while real time bidding around television inventory is still some time off, the concept of audience buying by the […]

LAS VEGAS – Virtual Reality “VR” was one of the most talked-about tech and media stories at International CES.  For Tracey Scheppach EVP of Precision Video of the Starcom MediaVest Group, the “immersive” experience is very exciting —  and will emerge once the industry reaches scale via device viewing distribution. We spoke with Schappach at CES […]

LAS VEGAS – IP delivery of live TV  programming via OTT devices is surging:  So called “TV Everywhere” consumption has moved from primarily via mobile devices to the living room.  In the last twelve months OTT device viewing has gone from under 10% to some 25% of live streamed content, says Jeremy Helfand, Vice President, Adobe […]

LAS VEGAS — At CES this week, Adobe and Deloitte previewed an OTT solution for media companies who want build direct-to- consumer platforms.     Deloitte, which has been doing OTT integrations for several cable networks, is expanding its offering with the integration of Adobe Primetime and Adobe Marketing Cloud. For an overview of the […]

LAS VEGAS – For SpotX, a leading supply side platform for premium video publishers, the new year will bring deeper targeting via closer collaborations with data providers such Krux and Lotame, says Jeremy Straight,  SVP for Partnerships, in this interview with Beet.TV We spoke with Straight at the CES show about partnerships for SpotX and prospects […]

LAS VEGAS – Mac Delaney, formerly a senior exec at Vivaki and  SMG, joined Merkle in October, the independent performance marketing shop, as its head of programmatic operations. His group is growing quickly, he says in this Beet.TV interview — and adds that two big client wins will be announced later this month. We spoke with […]

LAS VEGAS – At Cannes Lions, many in the media agency world were consumed by an unprecedented number of accounts in review.  The torrent was named “Pitchapalooza.” With most of the reviews are over and there have been notable winners and losers, but the net share of business hasn’t  changed much, says Michael Kassan, Chairman & CEO […]

LAS VEGAS – Here are some of the take ways from CES 2016 as seen by Ashley J. Swartz, CEO of Furious Corp and frequestn commentator on Beet.TV More Devices, More Touchpoints,  More Connections Mean More Data: “The ever increasing number of devices, connections and consumer touchpoints mean more data and more ways to reach […]

LAS VEGAS – While advances in targeted digital media advertising have become increasing powerful, the creative side of has become “anemic” – and needs to be addressed, says Tim Armstrong, Chairman and CEO of AOL, in this interview with Beet.TV We spoke with him last night at CES about advertising and the big year of […]

LAS VEGAS –  The nations’ biggest newspaper publisher is making a considerable play with VR (virtual reality). It will involve the participation of many of chain’s 3000 journalists, a daily VR show, a widely distributed cardboard viewer and a number of advertising offerings around the new medium. For an overview on Gannett’s commitment and plans […]

LAS VEGAS – The vast changes in media, technology and data have dramatically transformed  the advertising industry. Indeed the changes have transformed the very nature of the world’s largest media and advertising company WPP, says its founder and CEO Sir Martin Sorrell, in this interview with Beet.TV He sees CES as sort of metaphor for […]

LAS VEGAS —  WPP’s GroupM, a longtime investor in the Los Angeles based MCN Fullscreen, has announced a production alliance with Fullscreen for the creation and marketing of original video for a range of the giant agency’s clients. Whilst the two have been collaborating for some time, the alliance, called Playa, involves the commitment of […]

LAS VEGAS – The importance of CES is the networking, not the human interactions of the 150K attendees, but the development of  “nodes and connections.”  It is all about how  brands can participate in a new, deeply connected world, says Carl Fremont, Global Chief Digital Officer of MEC, in this interview with Beet.TV We spoke with […]

With the commercial launch this month of Oculus Rift and the attention around virtual reality and other data related to wearables, we are seeing is the digitalization of the physical world and that will have a profound impact on marketing and media says Jack Smith, Chief Technology Officer of GroupM Connect Worldwide, in this interview with […]

While extraordinary progress has been made with targeting ads to specific individuals — and with it considerable upside for both marketers and content owners, but there is a possibility that advanced targeting will leave out key audiences which are not known and can’t be addressed There is a chance that targeting could lead marketers to “invisibility” warns […]

While brand measurement has been well established across media, it has not been fully effective with mobile advertising. That could change with the integration of Medialet’s ad trafficking platform, Servo, with Millward Brown Digital’s Ignite Network. The the two WPP units announced the product offering today. For an overview on brand measurement via mobile and implications […]