CANNES – A social media pioneer, who was the first digital director at Ralph Lauren and now heads digital at global powerhouse CAA-Global Brands Management Group, Kendra Bracken-Ferguson says that diversity needs to start with personal outreach and mentoring.

CAA-GBG’s clients include companies as Coca-Cola, Hershey’s and Cheesecake Factory, as well as artists Jennifer Lopez, Eva Longoria, Kelly Ripa, Kate Hudson and Cristiano Ronaldo, among other lifestyle brands and entertainment companies.

Bracken-Feguson joined CAA earlier this year.

We spoke with her last month at Cannes Lions after the much talked about Cannes in Color event on racial diversity organized by the I.D.E.A. Initiative.

This video is part a series of interviews with members of the I.D.E.A. Initiative and others involved with diversity movement, produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G. This series is sponsored by true[X]. Please find more segments on this page.