In what the Hulu calls an industry first, the company will allow subscribers to download content with advertising to devices for offline viewing. the Hulu announced this another other news today at its NewFront presentation.

In this video interview with Beet.TV, Peter Naylor, SVP of Sales, explains the value of reaching “elusive”consumers “untethered” will provide a valuable platform advertisers.   The new feature will roll out later this year.

Here is the press release with all of today’s  announcements from Hulu.

This video is part of Beet.TV’s coverage of the Digital Content NewFronts 2018.  The series a co-presentation of Beet.TV and the IAB.   Please see additional videos from the series on this page.   

Digital Content NewFronts 2018, presented by the IABTagged ,