While it’s valuable to to use data to maximize media buys around key audiences, it’s essential that content is effectively matched to the audience segment with the right creative version. The concept of “dynamic” or “creative optimization” is something that Saatchi & Saatchi is doing. In solving this, it has found the elusive “Holy Grail” of advertising, says John Lisko, Executive Communications Director in this interview with Beet.TV
We spoke with him on Thursday on stage after the Meredith NewFront. He shared his takeaways from the week of NewFronts, the state of video advertising and his impressions of the Meredith presentation which he calls “fantastic and fresh.”
This video is part of Beet.TV’s coverage of the Digital Content NewFronts 2018. The series a co-presentation of Beet.TV and the IAB. Please see additional videos from the series on this page.