CANNES – It’s not just morally right, but diversity in the workplace is a business imperative, explains Kelle Coleman, Nielsen’s Head of Corporate Partnerships, in this interview with Beet.TV

We spoke with her last month at Cannes in Color event, immediately following a session featuring Proctor & Gamble’s marketing chief Marc Pritchard who implored to group to make aggressive moves to diversity in the management ranks of the marketing business.

Coleman is a board member of I.D.E.A Initiative, the group that organized Cannes in Color program. In this interview, she explains a key goal of the I.D.E.A. group to is place woman and people of color in C-suite and board positions in media, technology and advertising companies.

This video is part a series of interviews with members of the I.D.E.A. Initiative produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G. This series is sponsored by true[X]. Please find more segments on this page.