CANNES – A big topic at Cannes was the imperative for the industry to become more racially diverse as a business priority. One essential step is to get more people of color into the creative process, says Steven Wolfe Pereria, CMO of Quantcast.
In America, marketing is now fully multicultural, and the industry has to follow with it its hiring and management, says Wolfe Pereria, echoing comments made by P&G CMO Mark Pritchard at the Cannes in Color program.
Wolfe Pereria is a board member of I.D.E.A Initiative, the group that organized Cannes in Color program.
This video is part a series of interviews with members of the I.D.E.A. Initiative produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G. This series is sponsored by true[X]. Please find more segments on this page.