CANNES — Among the most significant problem in achieving  diversity in the adtech/media and advertising industries is the “supply chain” of interested entrants, says Kirk McDonald, CMO of AT&T Advertising & Analytics.

Career paths and opportunities need to be surfaced to young people starting in high school, he says.

In this interview he also addresses essential changes in corporate culture which need to “pursue differences.”

We spoke with him at the Cannes in Colors program presented at Cannes Lions.

McDonald is a board member of I.D.E.A Initiative, the group that organized Cannes in Color program.

This video is part a series of interviews with members of the I.D.E.A. Initiative produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G.  This series is sponsored by true[X].  Please find more segments on this page.