Performance Marketing in Streaming TV: The Strategies & Innovations Driving Outcomes, a Beet.TV Leadership Series, presented by Wurl

Connected TV advertising is rapidly evolving from a branding medium into a measurable performance channel, driven by advances in contextual targeting, data normalization and artificial intelligence, according to Dave Bernath, chief executive of streaming data and ad-tech firm Wurl. Speaking with Beet.TV contributor David Kaplan, Bernath said advertisers are increasingly able to use the same […]

Connected TV advertising has reached a tipping point where impression volume, measurement capabilities, and targeting precision converge to create genuine performance marketing opportunities. “CTV’s finally hit that point of critical mass. So there’s enough impressions in the marketplace to really effectively reach consumers who are in that shopping mindset,” Maggie Summers, EVP and head of […]

The U.S. streaming advertising market reached a turning point in 2025 as a surge of ad-supported inventory reshaped pricing, buying strategies and definitions of premium television, says Kathy Argyriou, head of publisher sales at FreeWheel, a unit of Comcast. Speaking with Beet.TV contributor David Kaplan, Argyriou said the rollout of ad-supported tiers from major streaming […]