Performance Marketing in Streaming TV: The Strategies & Innovations Driving Outcomes, a Beet.TV Leadership Series, presented by Wurl

Brands routinely block entire news or music categories despite content variation within those genres, missing advertising opportunities that artificial intelligence can identify through granular scene-level analysis rather than broad categorical exclusions. “Many brands just block the entire news category. Is every news bad for your brands? I don’t think so,” Yan Liu, CEO and co-founder […]

RANCHO PALOS VERDES, CALIF. — Connected TV is emerging as a performance channel, thanks to new ways of marshalling data that allow advertisers to zero in on consumers who are open to a brand’s offer. The only challenge, it seems, is convincing advertisers of the possibility after years of such promises by CTV platforms. “Historically, […]

As brands try to make sense of a fragmented media ecosystem, performance measurement remains one of the biggest obstacles. For Tej Desai, executive vice president of client leadership at OMD USA, connected TV has emerged as a way forward, particularly as marketers look beyond narrow platform metrics and toward more holistic outcomes. Social remains powerful […]

Connected TV advertising is rapidly evolving from a branding medium into a measurable performance channel, driven by advances in contextual targeting, data normalization and artificial intelligence, according to Dave Bernath, chief executive of streaming data and ad-tech firm Wurl. Speaking with Beet.TV contributor David Kaplan, Bernath said advertisers are increasingly able to use the same […]

Connected TV advertising has reached a tipping point where impression volume, measurement capabilities, and targeting precision converge to create genuine performance marketing opportunities. “CTV’s finally hit that point of critical mass. So there’s enough impressions in the marketplace to really effectively reach consumers who are in that shopping mindset,” Maggie Summers, EVP and head of […]

The U.S. streaming advertising market reached a turning point in 2025 as a surge of ad-supported inventory reshaped pricing, buying strategies and definitions of premium television, says Kathy Argyriou, head of publisher sales at FreeWheel, a unit of Comcast. Speaking with Beet.TV contributor David Kaplan, Argyriou said the rollout of ad-supported tiers from major streaming […]