CANNES – Started three years ago on the true[X] yacht as a networking event for people of color at the festival, the program Cannes in Color has morphed into a major industry diversity movement called the I.D.E.A. Initiative.

This year, it grabbed the spotlight at Cannes Lions with hundreds of attendees gathered at the Spotify beach event space for a program featuring P&G chief marketer Marc Pritchard.

Later in the week, we spoke with Christian Borges SVP at true[X] and at its parent company Fox Network Group, about the history of the initiative.

While mentoring and hiring people of color is essential, they need to be in the C-suite and the in boardroom to make a difference, he explains. To that end, the I.D.E.A. group is developing a database of senior level executives to fill top spots.

This is the first in a series of interviews with members of I.D.E.A. produced at Cannes Lions 2018 at the Cannes in Color event hosted by Spotify and P&G. The video series is sponsored by true[X]. Please find more videos from this series on this page.