AUSTIN – After years of industry changes and the interruption due the pandemic, SXSW is back to a  substantive, content-focused gathering, says 12-ear festival veteran Wilson Standish, head of content and creativity at at Hearts & Science, an Omnicom Media Group agency.

I spoke with him via Zoom in Austin on Sunday.

Standish says that the the ethical and practical uses of A.I. was the dominate conversation at the conference.