While advertisers and their agencies are looking for quality programming, they want to buy audiences in a flexible scenario, powered programmatically, explains Lisa Utzschneider, SVP, Sales, Americas, Yahoo, in this interview with Beet.TV
She explains how the acquisition of video programmatic platform Brightroll, provides Yahoo vast reach into 188 million video viewers.
Utzschneider also talks about the impact of brand integration around programming and references the impact of a series for Honda. We spoke with Monday night after the conclusion of the Yahoo NewFront presentation at Avery Fisher Hall at Lincoln Center.
Beet.TV coverage of the Yahoo NewFront was sponsored by Yahoo. You can find additional videos from the event on this page.