Digital Video Planning Now Fully Part of Media Mix, 360i’s Michael Lampert

Digital video, once a sort of outlier in the media landscape whose value had to be “justified,” is now fully integrated as part of an agency’s digital buy.  Moreover, the value proposition has been greatly enhanced with audience planning and buying tool which allow planners to target buys to the individual, says Michael Lampert, SVP […]

 

PBS and Yahoo to Co-Produce Series on Wearable Health Tech, Hosted by David Pogue

David Pogue, a Yahoo tech columnist and prolific video blogger, who is also  a host of PBS’s “Nova” series, says that Yahoo will join WGBH Boston, as co-producers of a series on wearable health tech titled “Your Tech.” The six month collaboration was announced at the Yahoo NewFront.  At the event, we spoke with Pogue about the […]

 

Yahoo’s Meeting Programmatic Demand from Advertisers at the NewFront

While advertisers and their agencies are looking for quality programming, they want to buy audiences in a flexible scenario, powered programmatically, explains Lisa Utzschneider, SVP, Sales, Americas, Yahoo, in this interview with Beet.TV She explains how the acquisition of video programmatic platform Brightroll, provides Yahoo vast reach into 188 million video viewers. Utzschneider also talks about […]

 

Live is “Big Priority for Yahoo” — Expands Live Programming with News, Fashion, and Finance

With the introduction last year of a live daily concert series produced with Live Nation, live programming has become a major traffic driver to Yahoo and a growing opportunity for advertisers.   “Live has become a big priority for Yahoo,” says Lisa Licht, SVP, Marketing Partnerships, in this interview with Beet.TV At Monday’s NewFront at […]

 

The Challenge with Digital Video is Discovery, Digitas’ Adam Shlachter

While the breadth and quality of digital video continues to grow, as demonstrated during the Digital Content NewFronts, a big challenge remains discovery and consumption.  While that has historically been a problem, discovery is developing in good measure due to personalization of social feeds, says Adam Shlachter, Chief Investment Officer, DigitasLBi, in this interview with […]

 

Digital Video Has Reached a “Mature Phase,” DigitasLBi’s Scott Donaton

From full-length, TV-style video produced by Yahoo to six-second Vines, the opportunities around digital video is diverse and promising. The medium has come of age and marketers need to embrace it, says Scott Donaton, Chief Content Officer of DigitasLBi, in this interview with Beet.TV We spoke with him at the Yahoo NewFront event on Monday evening […]

 

Data & Technology Must Rise with NewFronts Offering, MediaVest’s Steinberg

While quality content remains core to premium, digital video, it is the ability to harness data to target specific audiences which is as important. Technology needs to be a central part of the Digital Content NewFronts offering, says Robin Steinberg, EVP at MediaVest in this interview with Beet.TV We spoke with her at the Yahoo NewFront event […]

 

Yahoo Announces Expanded Video Offering at NewFronts, CMO Savitt explains

At the Yahoo NewFront last night, the company announced a number of new programmings in live, vertical “magazines” shows and in the long-form “Yahoo Originals.” At the event, we spoke with Kathy Savitt, CMO and Head of Media who gives an overview of new shows, the dramatic growth of “live” at Yahoo and the developing opportunities […]

 

Programmatic Video is Center Stage at Yahoo NewFront with Brightroll Integration

At last night’s Yahoo NewFront event at Lincoln Center, interest in programmatic video advertising and the opportunity to buy highly targeted audiences, was widely talked about by Yahoo executives and several of media agency executives. For Yahoo, programmatic video is now a key part of the company’s monetization offering with its BrightRoll unit, which it acquired […]

 

Long-Form Digital Viewing Goes Mainstream, Yahoo Says

Long-form video viewing on digital devices has achieved ubiquity, says Lauren Weinberg, VP Strategic Research & Insights at Yahoo, in this interview with Beet.TV. More than 90% of consumers in all age groups from 13 to 54 now watch long-form video on digital devices, according to a study of online consumers conducted in the fall by search […]

 

Yahoo Has Data from 1.5 Billion Mobile Users via Flurry Integration

Consumption of video is moving increasingly to mobile apps and Yahoo can provide brands with deep targeting data around 1.5  billion global users, now that the integration with mobile analytics firm Flurry is complete, says Andrew Snyder, VP of Video Sales at Yahoo, in this interview with Beet.TV Yahoo acquired Flurry last year. The monetization […]

 

Yahoo Expands Programmatic Video Ad Offering with Brightroll Integration, Andrew Snyder Explains

Yahoo’s acquisition late last year of programmatic video adtech company Brightroll means that the giant publisher will use data and analytics to target consumers with highly relevant video advertising, explains Yahoo’s Andrew Snyder, VP for Video Sales in this interview with Beet.TV The ability to both sell advertising direct to marketers —  and via programmatic, will  be one of […]