FORT LAUDERDALE — Online video viewing that requires consumers log in is growing, now that TV Everywhere services have popularized the notion.
That is according to video ad tech platform FreeWheel, which expects to observe growth in its upcoming Q4 video monetization report.
FreeWheel’s business solutions GM James Rooke expects “continued growth in viewing taking place behind the authentication wall”: “In our last report, it was over 450% growth year-over-year
“More and more of our publishers are putting their content behind that authentication wall. Consumers are starting to understand how to access that content. That’s a great thing for the industry.”
Rooke was interviewed at Beet.TV’s annual executive retreat.