Comcast-owned video management outfit thePlatform is launching a new product with aims of helping content owners encode broadcast material for VOD quicker.

So-called mpxReplay can be used to help viewers watch recently-aired shows as catch-up VOD or to start over watching currently-airing shows.

“We can keep the same ads and include the Nielsen watermarking so you get credit,” thePlatform co-CEO Marty Roberts tells Beet.TV in this video interview.

“We can include all the markers around the ad so the player can disable fast-forward. We can strip out national ads and create a clean VOD file.”

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