thePlatform’s mpxReplay Enters VOD Encoding Fray

Comcast-owned video management outfit thePlatform is launching a new product with aims of helping content owners encode broadcast material for VOD quicker. So-called mpxReplay can be used to help viewers watch recently-aired shows as catch-up VOD or to start over watching currently-airing shows. “We can keep the same ads and include the Nielsen watermarking so […]


Adobe’s Towes: thePlatform Deal Speeds Up Publishers’ Workflow

LAS VEGAS — Combine Adobe’s Primetime video suite and thePlatform’s mpx video management service and what do you get? Customers “can get to market faster”, says Adobe’s business development principal Kevin Towes. “We have entered in a non-exclusive agreement to co-sell each other’s products,” Towes says, after the pair announced technical integration, which gets each […]


Comcast’s thePlatform Unit in Pact with Adobe Primetime

LAS VEGAS  – Comcast’s thePlatform, the Seattle-based online video platform, has announced a joint technical and business alliance with Adobe’s Primetime solution.   Earlier today we spoke with Marty Roberts, SVP for Sales and Marketing at thePlatform about the alliance. In this video interview,  talks about developments the company including recent live streaming events. Please […]