A Nielsen study of mobile video advertising effectiveness, commissioned by video adtech provider Brightroll, finds that cross-screen TV ad buying which includes video substantially drives the impact of a TV buy. The study was presented this week at the Brightroll Video Summit in Manhattan. For overview on the report, the and other developments around mobile video advertising, we spoke with Tim Avila, SVP Marketing and Operations at Brightroll.
Brightroll + Nielsen Study Ties Mobile Video to Effective TV Ad Campaigns
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